The landing page is the critical point in lead conversion; often the deciding factor on whether a visitor turns into a lead or walks away. Therefore, don’t let your entire marketing campaign fail as a result of a single landing page. While evaluating your landing pages, keep an eye out for the following warning signs:
1. Unclear Call-to-Action
Is your call-to-action clear, compelling, and enticing to the eye? A great call-to-action evokes an emotion in the view, a sense of urgency or reason to click on further. But if visitors are having a difficult time finding the CTA, your landing page is setting itself up for failure.…
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As an online marketing specialist, I’ve seen too many online businesses go bust due to poor planning. Trust me, you don’t want to blindly dive into the world of online business.
More and more small businesses are setting up their Web headquarters on Facebook instead of a traditional website. This has several benefits over a typical small business website. For one, a Facebook page is free. It also provides an instant connection to potential customers in a way that standard websites don’t. You don’t need to hire a professional to design a Facebook page, and you don’t need to pay someone to optimize it for search engines.
Your website is the front door to your business. It’s imperative potential clients and customers know where to find you, and once there, have a clear idea what your company does and how it can benefit them.
It seems like every week, I hear about another start-up with a bribery-based business model. Some genius decided that they can pay people to visit their web site, and that this would somehow evolve into loyalty. But sure enough, a few months later, they all vanish just as quickly as they appeared.
