With the recent financial crisis showing signs of clearing up, many small businesses are now looking to fortify their fortunes and make up for the losses they suffered over the past two years. While some find success an uphill climb, others seem to be able to breeze through the process simply because they know what makes the difference and what counts at the end of the day.

So if you’re a small business, here’s what you need to do to chalk out your strategy for long-term success:

“¢ Make customer service your USP: You may be on the same playing field as the big boys in the business and the rules of the game may remain the same.…