The blossoming sharing economy owes much of its success to the simple fact that it connects and empowers people. With the consumer becoming an increasingly willing collaborative participant in the digital rental phenomenon, entrepreneurs have been quick to capitalise on the business potential of tackling everyday irritations.

From ride-sharing apps that put an end to cab-hailing, to online chore marketplaces that advertise local odd-jobs, it’s clear that technology is making our lives more convenient.

But as technology replaces old systems that simply relied on advanced planning, for example: booking a specific parking space through an online parking marketplace rather than hoping to find one in an area while driving, we can expect discoveries that highlight industry inadequacies.…