As a CEO, you’re always looking for ways to give your company an edge over the competition. How can we offer better service? How can we be more productive? How can we bring in more sales?

Expert Mark Stiffler understands you can accomplish all these things by implementing a sales force automation system. Many CEOs use this tool to streamline sales processes, improve efficiency, and deliver even better customer service. This article will discuss four areas where sales force automation can help your company succeed.

1. Streamlining the Sales Process

The sales process can be long and complicated, with many different steps to be carried out for a deal to be closed.…