POSTS TAGGED : Sales

5 Visual Strategies To Boost Your Sales This Season

The quickly changing seasonal landscape between October 31st and January 1st may leave you feeling like you’re on a roller coaster ride. You’ve barely got into Halloween mode before it’s time to switch it out for Thanksgiving, and then there’s Black Friday ads, Cyber Monday marketing ideas, Christmas posters and Boxing Day ads. Can you keep up with the ever changing lineup of celebrations, and does it matter?

Seasonal marketing planning

The easy way out is to give up on seasonal marketing and keep up your plain vanilla marketing. The benefit of that is much less work—you don’t have to revamp your website content and marketing plan every week, and you can continue using the same advertising that worked all summer.…

Continue reading →

Rewarding and Retaining Your Sales Talent

Salespeople are unique in that they are both the key to the expansion and consistency of revenue, yet are often treated as expendable. Many a salesperson has found an open door and open arms that stay open just until they’ve exhausted their contacts, and then they’ll find that door firmly shut.

Talented salesman doing sales presentation

This might make sense from a purely economic point of view, but people aren’t mere data and numbers, and mistreating your salespeople will not only drain them of their loyalty, but also their incentive to stick around when a better offer crops up. As a business which respects its employees, you’ll want to consider these tips to retain your sales talent for the long haul.…

Continue reading →

5 Ways to Increase Your Ecommerce Business Sales

Entrepreneurs involved in an ecommerce business are always searching for ways to increase sales. It is important to remember that first and foremost, customers expect a user-friendly experience with fast delivery.

Online business owner improving ecommerce sales

Nothing happens until you get customer traffic. Then you have to keep their interest and offer them something they want. Videos are being touted as an excellent tool for keeping customers engaged for longer with a better chance to convert them to paying customers.

1. Make your site mobile-friendly

As mobile devices become the “Go To” way to shop for many consumers, especially millennials and Gen Z, it is essential that your ecommerce website is mobile-friendly.…

Continue reading →

Short Guide to Advertising Black Friday Sales

Traditionally seen as a day of retail madness in the US, Black Friday has soon found it’s way to British high streets and online retailers, with mega savings available nationwide. With last year’s Black Friday and Cyber Monday weekend generating over £1.4bn in the UK online only, it’s no wonder that more and more businesses are jumping on the bandwagon and getting involved. They are right to, when you really think about the potential sales that could be generated with a simple offer or promotion.

Black Friday sales preparation

But what is Black Friday and Cyber Monday all about? Traditionally, Black Friday falls the day after Thanksgiving in America, and is the day when thousands of US companies offer huge discounts and offers in order to encourage sales to mark the start of the Christmas shopping season.…

Continue reading →

Essential Ways to Generate More Sales in a Business

To ensure that the company is successful in terms of generated revenue, it is important to have a proper coordination among the multiple facets of the organisation. There needs to be a transparent communication between the marketing department, the sales department, the R & D department, the HR department and with the management as well.

Analyzing business performance

Here are some of the essential ways discussed, which help to maximize profits and improve sales almost to an exponential extent.

1. Proper Analysis of the Target Audience

It is highly important to have a thorough knowledge about the niche as well as the target audience of the industry.…

Continue reading →

It Works! Increase Engagement and Sales With Educational Content

If we dig into the psychology of consumers, we will find out that a big part of them is looking for answers to particular questions about the product or service. When the consumer is planning to buy a certain product or try specific service, he or she tries to find answers to wide range of questions that they are interested in before the purchase. In this case, educational content plays a major role in your content plan. Before moving to a discussion of this type of content, find out which types of content actually exist.

Educational video

The content that is usually distributed throughout the network can be divided into three types:

1.

…Continue reading →

Point Of Sale Systems – Automating Your Business For Greater Efficiency

The constant pealing of the cash register, that distinct “cha-ching” sound, may spell success for an entrepreneur. But there are several reasons why the death knell has been rung countless times for the cash register.

For one, cash registers are one-trick ponies. Apart from registering sales, they are not much good for the host of other needs an entrepreneur faces, particularly in managing a retail system.

Whether a particular business owner is handling just one business outlet or has expanded into a few branches, point of sale systems can help him effectively manage his business operation. One particular aspect of running a business where a good POS system can help is in the area of inventory.…

Continue reading →

Setting Up Point of Sale (POS) Software

If you run any sort of retail business, you are almost certainly already using some sort of point of sale (POS) system. The old-fashioned cash register, limited as it is, is a very basic POS system. However, current computer technology means today’s POS systems can be extremely powerful, allowing adaptation to many different business models and maximizing flexibility in operations.

In addition to reporting that can present sales data in a dizzying array of formats, you can introduce such innovations as loyalty programs with specialized pricing. Though it might seem daunting, setting up point of sale software is actually relatively easy.…

Continue reading →

3 Reasons Channel Sales Are Sexy for Certain Start-ups

channel sales for startups

CEOs of innovative tech companies that are ready to bring their product to market can travel down two paths: direct sales reps or channel partners.   While both alternatives provide unique advantages, channel sales have become increasingly appealing for many a Silicon Valley and venture-backed start-up.

Improved Credibility

The most overt benefit of an entrepreneurial firm opting for the channel is the instant access they gain to partners’ existing customer relationships.   For a product that isn’t fully established in the market, consumers likely won’t know to look for your specific offering or brand.

Productive channel partners are in tune with their customers’ wants, so if your product fills a demand gap while also making the partner money, they’ll be willing and able to push it all day long.…

Continue reading →

4 Things You Need To Stop Doing To Sell More

stop doing these things to sell moreThere are a gazillion new books, magazines and blog posts giving sales advice.   Each one seems to take on a new phrase, new framework or new methodology.   Few resources ever advise you on the things   you need to STOP doing.

A small business CEO faces a daunting schedule with a multitude of demands on their time, and often sales is high on the agenda.   Pruning the activities that do not contribute to a  successful sales  program can free you to be a more impactful leader.

Here are a  few things you can stop doing to help you focus on the most productive activities:

1.  …

Continue reading →