Referral networks are wonderful tools to help speed up growth and expand the range of influence an individual or company requires to increase their client base. However, having successful referrers aid, you reach clients will only go so far. You will need to supplement the refer network with a strong presence.

Your marketing presence will include several initiatives that you will have to create and adhere to, and one of those initiatives will be your message.

Just to understand what we mean by the message:

• Your corporate message tells everyone who you are, what you are selling and what makes you stand-out you from your competition.