POSTS TAGGED : product marketing

How to Identify Winning Products That Sell

Searching for that perfect product to start a business with can admittedly be difficult. Many of today’s inventors stumbled across their idea by chance or they say it “just came to them.” Or, they were facing a problem in their daily life and came up with a product idea to solve that problem, and the rest was history. When starting from scratch, it can be difficult to identify which of your current ideas are ‘winning’ products.

Identifying product trends

While there’s no foolproof process for determining that winning product idea, there are three main identifications that can provide the confidence that the products are likely to sell well and be enjoyed by many.…

Continue reading →

How do You Market a New Product?

Launching a new product can be a daunting process, especially if you’re trying to break into a specialist or saturated market. Attention to detail and careful forward planning is crucial for a successful launch, which is perhaps best demonstrated by Steve Jobs and Apple.

On launch day, iPad managed to sell over 300,000 WiFi only units. iPhone 4 sold over 1.7 million units within its first three days, while iPhone 3G sold over a million units over the launch weekend. The competition for a successful launch is tough, but that doesn’t mean you can’t do it if you follow these basic steps.…

Continue reading →

3 Tips for Marketing to Parents of Young Children

There’s a lot of money to be made in industries that gear their products or services toward young children and families. However, just because the main person using your products or services would be the child, your actual marketing is going to have to be focused on both parents and children if you want to find commercial success.

Woman and son at a supermarket eating fruits

Because this can be a challenge for companies and brands new to the industry, here are three tips that will help you better market to parents of young children.

Play Up Being Environmentally Aware

Modern parents are very concerned with not only how a product will work for their child, but also how using the product will affect the environment.…

Continue reading →

Difficult Sells: Hot Spruce Up Your ‘Uninteresting’ Product

As Morrissey didn’t say, some products are easier to sell than others. The latest Game of Thrones Big Book of Sex Scenes, that’s an easy sell. It’s a great title and, frankly, an SEO goldmine. The perv in all of us would love to read it – and we all know why you’re really tuning into the swords and sexing HBO show every week.

Game of Thrones

But then there are the difficult sells, the niche products that have to jostle their way through the competition and push into the limelight without customers falling asleep during their pitch. Without the proper nourishment, these speciality products will flounder like a fish in outer space.…

Continue reading →