Gary Vaynerchuk repeatedly says that marketers need to do their thing in the year we live in. In other words, we need to focus on strategies that work today, not those that worked 10 years ago – or even just 2 years ago. It sounds like obvious advice, doesn’t it? Well, not quite.

The funny thing is, so many of us are still doing what worked 10 years ago: buying lists, cold calling, sending spammy sales emails. These strategies are not nearly as effective as they once were.

You see, 10 years ago, your simple text-only e-mail newsletter would deliver stellar open rates.…