One of the single most crushing problems facing ecommerce entrepreneurs today is fraudulent transactions. Out of control fraud in the shopping cart will inevitably lead to the termination of a business’s merchant account, in addition to untold financial loss including: costly chargebacks, fraud investigation costs, court fees, and the cost of lost (stolen) goods shipped out to fraudsters.
The toughest hurdle to overcome when trying to eliminate shopping cart fraud is that it’s very hard for a business owner to distinguish criminals from legitimate customers without help from fraud experts. Misidentifying a legitimate customer as a fraud is a sure way to not only lose their long term business, but also a surefire way to destroy your online reputation.…
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