Selling isn’t about getting in the face of the consumer and reeling off a long list of product benefits and features.

Door to door sales techniques are fast and dirty and most people don’t respond well to the cold-call nature of any salesperson with wide eyes and a big smile who looks like they want you to join a cult. That’s like fishing with a very small net. Sure, you might catch a few fish that way, but casting out a hundred worms on the end of a hundred hooks is far easier – let them come to you.

With so many online opportunities available to help business owners to communicate with potential customers, we can (if we’re smart) help to drive future sales by planting the seed today.…