While it’s important to always be looking for ways to bring in new clients or customers, what many businesses don’t focus enough of their attention on is how to go back to their old lead and nurture them into current sales. But because keeping customers or clients is often much less expensive than getting new ones, it’s important that your business has a plan for caring for current patrons as well as those who didn’t quite make it through the sales process the first time.

To help you figure out the best way to accomplish this, here are three ways your business can nurture old leads.…