Detractors have a negative impact on your reputation by leaving negative reviews on the web. They tend to spread negative word-of-mouth making sure their bad experience is heard by as many people as they know.

At some point everyone of us have been a Detractor. Have you ever been loyal to a brand and then suddenly stopped purchasing from them because your experiences had become disappointing?

Detractor is defined as a person unhappy with a company, a product or service. He finds fault with everything your business does. In other words, he is a critic.

In NPS framework, Detractor is a respondent who answers from 0 to 6 on the NPS scale.These…