Today, we live in a globalising world and we can see and experience that almost everywhere we go, whether it’s in our personal or professional life.

In the business world, you might think that the process of globalisation is perhaps most important and favourable for larger organisations and businesses which already have an established international position and are recognised across the world. This however, isn’t necessarily the case – in the digital era, small businesses can compete with giants much more fairly than it had place in the past.

There are, of course, obstacles a SME will have to conquer in order to reach new, international audience and customers.…