It’s not enough to say that you need to have a mobile-first strategy. Instead, you need to have the right approach to your mobile-first strategy. As mentioned, this starts by thinking about the user experience, but there is a bit more to it.

For example, content. In a desktop world, content is king. Video, long-form articles, whitepapers, etc. These tools have been around for years and while they are still important, they are not most important in a mobile-first world.

Then you have e-commerce. More people are shopping online than ever, and there are more Americans conducting searches on their phones than on desktop.…