It’s game day. Picture yourself as a diehard Green Bay Packers fan. You’re heading to Lambeau Field to root on your favorite team against bitter rivals: the Chicago Bears. Thanks to heavy traffic and the stress of finding the right parking lot, it’s now only 20 minutes before kickoff, and you’re aching to get to your seat.

As you race to secure a spot in the entrance line, a man ambushes you with a question: “How would you like to go in this trailer to see an interactive exhibit of Brett Favre’s incredible career?”

Even the biggest Favre fan would struggle to say yes.…