POSTS TAGGED : marketing campaign

Media Auditing – can your small business benefit from it?

Media generally takes up most of the marketing budget for a company, as they pay to have their adverts on the TV, radio, internet ads, as well as sponsored posts on social media. In some cases, this is one of the biggest spending areas a company will make. Apple, for example, increased its ad spend by a massive 50 per cent in 2015, to a record breaking $1.8 billion.

A media audit allows companies to check the adverts and media they’ve paid for have appeared in the right places, at a competitive price. For example, it’s not worth having an advert for dentures play in the middle of a children’s TV programme, regardless of how cheap the airtime is.…

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5 Ways to Add Value to your Business Marketing

The techniques and processes of marketing in the modern business world are changing so fast that it’s hard to keep up with what makes sense and what’s just a waste of time and money. The answers aren’t necessarily readily available either, when it comes to asking the simply question of ‘well then what do I have to do in order to succeed?’

Attractive marketing

So, in place of these definite answers, your best bet is to approach the situation as a series of experiments, and roll with the punches as you try the following five techniques to add value to your marketing concept, including presenting educational resources, allowing real-time interaction, being socially consistent, using customer surveys, and shortening your feedback loop.…

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