POSTS TAGGED : linkedin

LinkedIn as a Tool for Industry Leadership: CEO Best Practices

Boasting no fewer than one billion users, LinkedIn has solidified its place as the premier professional social networking site. Yet having a profile on the platform only scratches the surface of how you can leverage LinkedIn in your position. To get the full power out of LinkedIn, you must proactively stay relevant within its unique ecosystem.

LinkedIn for CEOs

LinkedIn isn’t a set-it-and-scroll type of social media landscape, especially for leaders wanting to be noticed. Though you can certainly treat it that way, you won’t get much mileage from being silent or disengaged. Instead, you need to become a very noticeable participant throughout LinkedIn’s environment, which means you need to put strategies in place.…

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Automating LinkedIn prospecting With The Kaspr Tool

A digital prospecting tool simplifies the collection of your prospects’ contact information on LinkedIn. It is also indispensable in the hiring process of a high-potential candidate. The latter has the skills required for a job opening. Marketers and recruiters can move forward more quickly with automated LinkedIn prospecting. They focus more on tasks that help their business grow.

Kaspr app screenshot

A powerful Tool for LinkedIn Prospecting Automation

LinkedIn prospecting automation requires the Kaspr plug-in to be installed on your Google Chrome browser. Use the free trial version to test all its features. You can also choose between several subscriptions depending on your needs.…

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5 Tips for LinkedIn Sales Navigator Advanced Search

LinkedIn Sales Navigator offers something really useful called Advanced Search. It lets you find hundreds of relevant leads in minutes.

LinkedIn Sales Navigator

For salespeople, it has completely changed the game in their favor.

So if you’re wondering how to get the most out of this feature, we’ll go through the top tips below.

But first, a quick introduction…

What Is LinkedIn Sales Navigator Advanced Search?

LinkedIn Sales Navigator is a tool that helps you generate leads you can contact directly. In just minutes, you can have hundreds of LinkedIn profiles (and their emails) that match your target audience.

Sales Navigator has other features besides Advanced Search, but it’s the feature that really stands out.…

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4 Tips to help you rock your LinkedIn company page

Do you have a company page on LinkedIn? A great company page can be so much more than just an extension of your HR, but an actual hub where your audience can get valuable news and information about your business and your industry.

In this blog post, I’m going to share 4 tips that will help you rock your LinkedIn company page.

LinkedIn on computer screen

But before we get to the tips, here are a few basics about your Page that you need to keep in mind:

  • Make sure you’ve completed your entire Company Page
  • Add your company logo as your “profile picture” – LinkedIn claims that companies that use their logo on their Pages get 6 times more traffic to their Pages than those who don’t
  • Add a cover image that not only looks great, but also showcases who you are as a business.
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Building a Company LinkedIn Page? Follow These 8 Best Practices

Does your company have its own LinkedIn page?

It should. Trusting individual employees to act as faithful ambassadors for your company isn’t a winning strategy — though there are certainly ways to incentivize this behavior, as we’ll see in a moment.

LinkedIn business profile building

Noted business coach Steve Phillip lays out six convincing benefits of company LinkedIn pages on, what else, his LinkedIn channel:

  • LinkedIn company pages show off your entire company, not just its employees (rockstars or no)
  • They compel connected employees to act as brand representatives
  • They generate valuable data about customer and prospect engagement
  • They alert you when your company is mentioned by other LinkedIn users, including those you don’t follow
  • They highlight your company’s differentiators and value-adds

They don’t do all this on their own, though.…

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How Not to Write a LinkedIn Profile

There is plenty of advice available about how to write a great LinkedIn profile, but not as much about how not to do it. In fact, you can do all the “right” things and still have a useless—or worse, a dreadful—LinkedIn profile. Sometimes even the so-called experts fail the perfect profile test.

If your LinkedIn profile seems lacking somehow, check to see if you’ve fallen in the “what not to do” trap.

Have You Heard the One About…

You’ve probably read that your LinkedIn page needs to stand out. Your business personality has to shine through. Your listing has to be different so it doesn’t look like every other business on LinkedIn.…

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Six Reasons Why a Construction Company Should Invest in LinkedIn

LinkedIn represents an essential professional network for construction companies. Often considered as nothing more than an online recruitment platform or resume database, LinkedIn can actually become a powerful tool when incorporated into your online marketing strategy. Rich with a multitude of features dedicated to businesses, it is the ideal place to enhance your brand and grow your business.

LinkedIn

If your construction company is not yet on LinkedIn due to a lack of time or conviction, here are six facts that should convince you to use LinkedIn as a leverage to increase your business opportunities.

1. 414 million LinkedIn users throughout the world

LinkedIn is the largest professional social network with 414 million members, including 107 million in the USA.…

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How to Make your LinkedIn Profile More Appealing

There’s a small section of your LinkedIn profile that follows you everywhere you go on the platform.

Along with your photo, it’s the instant calling card people use to size up who you are and what (if any) interest they should have in your profile, profession and content.

LinkedIn profile blueprint

Get this piece of your profile right, and it lays the foundation for short-term and long-term lead generation and sales.

Get it wrong, and you might as well not even use LinkedIn … it’s that important.

It’s your professional headline, which appears right below your name at the top of your LinkedIn profile.…

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LinkedIn – Time Waster or Time Saver?

LinkedIn is positioned as a social media site geared towards working professionals around the world. Anyone who is serious about a professional image in the twenty-first century has a professional profile on LinkedIn. Though its credibility is established worldwide, it has over 300 million members, some people still question if LinkedIn is a time waster or a time saver.’

LinkedIn

LinkedIn Promoting Success

LinkedIn promotes success through multiple on-line networking tools. Members have access to no-cost to industry helps, career options, updates, informative news, and more. While it does take time to understand how to best market your skills and set up an eye-catching profile, LinkedIn has proven to be worth the time in the long run.…

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How LinkedIn Can Expand Your Small Business’ Reach

Social media can help small businesses expand their reach exponentially, but it’s not intrinsically effective. To get the full benefit of social, you have to use it like a pro.

You probably set up a Facebook page within days of launching your business — maybe even beforehand to build hype. You might have a Twitter account for your company, but did you create a LinkedIn profile?

LinkedIn

Many small businesses overlook LinkedIn when developing a social media presence, but it can be an effective tool that impacts every area of your business, from recruitment to sales.

What Makes LinkedIn Different?

Believe it or not, LinkedIn is the third most popular social network with 238 million active users.…

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