Some of the smartest ways to build a home construction business aren’t always the most intuitive. Here are a few ideas to get you going from the ground up using smart marketing tools that your competition isn’t.

How To Find Your Target Audience

Think about the age, gender, location, and income of the families you want to be working with. Figure out where these people live right now, what the neighborhood culture is like, and how to connect your ideal customer with that neighborhood.

For example, in Chicago, you might have one type of customer that would want to live in Hyde Park.…