One of the most popular ways to analyze data sets is with Microsoft Excel. The spreadsheet holds several different functionalities that are useful for businesses, but when it comes to visualizing the location data, it often lags behind other options.

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Currently, an increasing number of businesses are turning to map software to create a visual representation of their information and data. Although Excel can perform this task, different mapping software is often more user-friendly and robust. This interpretation is beneficial when it comes to heat mapping.

What is a Heat Map?

The heat map uses shades to highlight data densities within a given area.…