Trust is the most important thing when trying to bring in new customers, especially in the services industry. Customers have already heard nightmare stories about fly-by-night contractors, plumbers who never show and HVAC technicians who make the problem worse.

How can you win over customers when they view you as untrustworthy before they even use your service?

Offer them a guarantee.

Many service providers never think to offer a guarantee. They assume that services cannot be guaranteed. After all, you can’t send back bad catering or a bad haircut for repair.

When we say “guarantee,” we’re not talking about the service itself, but rather, customer satisfaction.…