Having a digital presence in 2018 is essential for any company that wants a lucrative slice of the global online marketplace.

But for smaller firms with limited budgets, marketing effectively can be challenging — and owners who aren’t ‘digital natives’ completely at ease with the latest technology can find the process bamboozling.

So if you’re a small business owner taking your first tentative steps into the sphere, here are four simple hacks for your SME to ‘go digital’.

Google My business

Google is gargantuan, but you don’t need to spend big bucks to have a presence there.

Google My Business is probably the world’s most powerful local directory — and you can grab your own page for free, and a spot in Google’s influential local three-pack results, after a brief verification process.…