Buying a franchise means launching a business that has the framework of a bigger company around it. You can expect tons of support from your franchisor, but what about competition? As a prospective franchise owner, it’s critical that you know everything you can about territories and how they can make or effectively break your franchise.

In this article, written by SMBCEO on behalf of F45 Training, we’ll discuss the meat and bones of what you need to know about franchise territories before you get started.

Franchise Territories, Defined

First of all, what defines a territory? A territory was once considered a geographic area, and while this is much of the case today, a territory can also be determined by demographics.…