Are you in the process of learning how to franchise? If so, you must think about how you will market your franchise opportunity to potential buyers.

Thanks to the widespread availability of information about franchises online, most buyers are highly knowledgeable about how to make smart investments. This means they are unlikely to be receptive to the so-called “hard sell”. Instead, they are much more likely to invest their time and money into a company with a coherent and attractive brand identity.

According to recent statistics, 42% of franchise professionals feel that traditional marketing channels such as direct marketing and franchise advertising are worth the investment.…