CEOs have many things to occupy their attention. There’s share price, growth, profit levels, competitors and new product development. Why should they add Employer Brand to their list? Isn’t it just another fad? Perhaps they remember the noise around CSR a few years ago that has now become a faint whisper? Will the same happen to the term Employer Brand?

To decide its value, it might be useful to explore the impact of being seen as a great employer with a strong Employer Brand.

Recruitment

The economy seems to be improving almost daily. After the last few recessionary years, it may be tempting for a company to think that it can recruit great people instantly.…