A sad recent business trend has been small business owners and mid-size companies trying to implement as “reverse customer service” technique. Instead of abiding by the old adage of “the customer is always right,” these companies attempt to gain viral notoriety by being rude to customers and breaking all the customer service rules in existence.

This strategy is good if you want your 15 minutes of fame. However, if you actually want to have a successful company, this strategy will get you nowhere. These companies never go on to be successful and usually end up closing within a few year.…