In today’s business landscape, Corporate Social Responsibility (CSR) has become a buzzword, with companies large and small touting their commitment to social and environmental causes. But as the trend gains momentum, a critical question arises: Is CSR a genuine effort to make a positive impact, or is it merely a PR stunt designed to enhance a company’s image?

This article delves into the complexities of CSR, exploring its origins, its current manifestations, and the debate over its authenticity.

The Origins of CSR

CSR as a concept dates back to the early 20th century, but it wasn’t until the 1950s that it began to take shape in the business world.…

With Gen Z demanding social responsibility and the pandemic continuing to impact purchase decisions, Corporate Social Responsibility (CSR) can no longer be a satellite strategy for appeasing certain stakeholders within a company. CSR must be integrated throughout an entire organization. Unfortunately, small businesses may face several challenges when it comes to integration since many are used to relegating CSR initiatives to one department.

Thankfully, there are several proven strategies available to help small business C-suite executives better integrate CSR across all departments and divisions. First, let’s talk through the generation that is most concerned with corporate responsibility to better understand why CSR integration is so important in 2023.…