PayPal has become a hugely popular method of accepting online payment for small to medium size merchants. It’s easy to see why – The setup requirements are minimal and PayPal’s history as an eBay partner means that it has a broad customer base. There are, however, sound reasons for either beginning or continuing to accept payment cards.

Customer Choice

The more payment methods you support, the more chances there are that you will offer the customer’s preferred method. While PayPal has made its ease of use a major selling point, there are still compelling reasons for customers to prefer credit and debit cards.…