One of the keys to building a successful business or brand is capturing long-term consumer interest. The best brands in the world know this. Uniqueness plays a huge factor, of course. Finding a need in the market and fulfilling it in a way no one else can or will ensures there will be a long line of customers beating down your door.

But unless your company is Google or Facebook, then you might be in for some stiff competition. The minute you launch your business, you’re already competing with a ton of other companies doing the same thing you are, with all of you trying to win over a larger slice of the consumer pie.…