Data growth is exponential today and there is no point in SMBs being rich in data but poor in information. Companies need to drive as much value as they can from data to understand customers better and meet their expectations.

Receiving insights from data can help in many ways, such as getting customers to remain loyal to the business. Consumer data could become one of the biggest differentiators in the next few years as whoever can unlock it and use it strategically is likely to be more successful.

Growth of unstructured data

Far more unstructured data exists than structured data. Structured data is formatted and organized in a way to make it easily searchable in databases.…