Running a company blog can take up a significant amount of time. As a result, many small business CEOs are reluctant to start one. However, a company blog can reap long-term benefits for your business, particularly in terms of web traffic, viable leads, and brand reputation.

According to one survey, businesses with a company blog get 55% more traffic and 70% more leads than those that don’t. Here are the reasons why you should seriously consider starting a company blog.

• A business blog is a hallmark of authority and quality. It demonstrates that your company is run by knowledgeable people, who have a deep understanding of their industry.