In the past, only larger businesses could afford to target new markets overseas, but the internet has made this a valid option for small businesses too. It would be short sighted for a struggling small business owner to write off the possibility of expanding overseas.
Just because you are having trouble in the domestic market, doesn’t mean you should shy away from foreign ones. World trade is pushing ever closer to a borderless global system and even the smallest business owners should consider which foreign markets they can move into.
Obviously this kind of expansion requires prior research. You need to find out where your product can be sold, in which countries there is a gap in the market and what the local competition looks like.…
Continue reading