POSTS TAGGED : big data analysis

What Is Big Data? Understanding the Role Data Plays in Modern Business

Are you trying to figure out the true significance of big data to your business operations, but feeling overwhelmed by the answers? Use this basic primer to learn its value and how it’s used. It doesn’t matter how big or small your business is. If you don’t make proper use of data, then you can’t make smart decisions.

Marketers analyzing consumer data

The introduction of big data has been changing the way businesses operate for years now. Some 97.2% of companies are now investing in big data and AI to help them run their business. So now you have to answer this question: what is big data, and how can it help?…

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How Big Data is Helping Small Companies

The potential of solutions associated with gathering, deploying and analysing data on a large scale is steadily becoming clear to more and more companies across a broad range of industry sectors and right around the world. But while the use of big data is particularly big news for large companies, there are also lots of useful ways in which it can be deployed by smaller scale operators as well. Here’s a look at just a few.

Big data analysis

Support for strategic decision-making

Having good judgement of where market opportunities are or where they might emerge has always been a key asset for small business leaders and the companies they run.…

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