B2B research stands for Business to Business research and is essential when it comes to developing your business. The difference between B2C and B2B is simple. B2B research refers to the end user be an individual while B2B market research is when the end user is another business/ corporation.

Market research is never really finished or completed as the world is constantly evolving and changing, and as a society we are constantly updating our thinking and discovering new experiences. Media and technology is a huge factor as to why the world is constantly changing. This is because as old habits disappear, new values and behaviours begin to emerge, meaning that we see new customer segments come and go.…