When you’re attending a trade show or convention, it’s all about exposure. So, here are some simple and effective ways to get more people to notice your booth.

Get a Good Location

Your booth location will determine a lot of your success at a show. The old adage is true: “location, location, location.” Does anyone need to be reminded of this? Yes. We see this advice all the time, and yet many businesses still don’t get in until the last minute, forfeiting the best places in the show. As a result, they’re stuck behind a pole, or in the back where residual foot traffic happens.…