Angie’s List was started in 1995, and the company has grown into a trusted service for consumers to judge the trustworthiness of contractors. Geared towards home services, Angie’s List can be used as a lead generation tool for small businesses.

But how can contractors and small businesses better use the site to generate leads?

1. Advertise on the Site

Angie’s List makes money from advertising, and they have salesmen that will talk to you about your service category. Keep in mind that these salesmen need to make the sale to earn their commission, so you’re in control.

But the salesperson will try to pressure you into a sale with:

• Rate increase threats
• Deadlines

Don’t worry – these are all empty sales tactics.…