Yes, it’s officially holiday season. And yes, festivities are all around. But let’s face it — as business owners, we work on our own calendar. While some parts of the business world are winding down for the year, many of us still have a hectic few weeks ahead of us.
We know what you’re thinking – – I can sure use an extra hand! Couldn’t we all? But for many business owners the thought of bringing on help is fraught with concerns. Where will I find someone? My office is too small, I have no room for anyone else. Will it be more hassle than it’s worth?…
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Small businesses know that there is a number of ins and outs of getting started. The first rule, get to know the C.P.A., and perhaps have a attorney who will look over contracts as needed, but the next rule, generating business, needs to be continuously developed.
Are you too busy to scour Twitter for new informative business experts to follow? Have no fear, I’ve made it really easy for anyone who hasn’t had the time to explore 
Today’s small businesses are adept at using online tools such as email newsletters and surveys to help develop strong relationships with their customers. While these tools can enable two-way communications, face-to-face interactions can be an effective way to build and instill trust in these relationships. It’s that sense of community and interaction that in-person events provide when communicating directly with customers.
As we prepare for the height of the holiday season, one in which spending is predicted to be lukewarm at best, local businesses can get smart by planning and implementing thoughtful marketing campaigns that provide consumers relief where they need it most: their wallets. With Black Friday quickly approaching, time is of the essence to get a plan in place and begin implementing it.
Staff reductions are typical targets for controlling costs in tough economic times. This can be particularly challenging as you attempt to balance responsible fiscal management with fluctuating sales while maintaining customer expectations for quality, support, and customer service. The answer to this dilemma involves embracing a return to basics, i.e., examining your business processes and understanding the role they play in getting your product or service out the door.
