A client recently asked me to help her analyze the overall state of her company. Her decision to conduct this productivity audit was prompted by an unexpected personal opportunity that would take her out of the country for the better part of a year. For continuity and efficiency reasons, and to make sure her managers had their marching orders throughout her absence, my client wanted to make sure she was “doing things” as well as possible.
As it turns out, she wasn’t. She was doing great, no doubt; but she wasn’t operating as efficiently and productively as possible. The subject business, a relatively straightforward, mom-and-pop, retail operation, had just shy of two million dollars of annual sales.…
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Happy New Year! Wouldn’t it be great if this year you could buy extra hours on Ebay or Overstock.com? It would also be great to win the lottery but that’s not going to happen (at least not today). While I can’t give you more hours in the day, I can give you some tips for saving time.
A simple social experiment, IGotAnEnvelope.com, demonstrates that not all social-networking needs to begin on-line and how to successfully integrate traditional marketing with new media.
Small businesses are never too small or large, to execute the most vital part of business, face -to- face communication. Having discussed aspects of communication here before, this aspect of communication involves having company meetings, not department meetings, to hear the company news from the owner/operator.
Even as we’re starting to see the early stages of an economic recovery, businesses and individuals continue to trudge through the ugly legal fallout of deals-gone-bad. Countless lawsuits have resulted from soured joint ventures, alleged breaches of contract, and plain old disputes over who owed what to whom. These lawsuits can be costly, time-consuming, and counterproductive. Worst of all, they can distract you from what’s truly important: tending to your business’s current needs and helping it survive-and thrive-for the future.
The small business world is collectively holding their breathe in anticipation for what could possibly happen with the health care reform bill. Till that time comes to pass, it is all about communications.
Sitting in front of a computer all day can be a pain in the neck…literally. There are a few simple changes you can make to your office to give your back, neck, eyes and even wrists a break.
Social media websites grew at exponential rates in 2009. According to a report where Twitter grew at a staggering rate of more than 1000%, Facebook also achieved a growth rate of 228%. 2009 was also a year when most businesses joined social media websites like Twitter and Facebook to promote their brand. It is a well known fact that social media would be one of the most important factors which will affect all business either online or offline. So here are some tips that businesses should follow in 2010 for their social marketing campaigns.
For most small businesses, social media should be one weapon in your arsenal – not your entire marketing strategy. Look for smart ways to integrate social media into your current marketing efforts. Just like any other tactic, it has its own benefits, advantages and shortcomings – you can’t rely on it for everything, so play to its strengths. Here’s some tips for smart social media integration.
When it comes to providing network security for your mid-sized business, one thing is clear: vigilance is not an option, but a necessity. Mid-sized businesses are not immune to security threats. In fact, mid-sized businesses often fall victim to security issues that strike both enterprise organizations and small businesses. Let’s take a closer look at some of the top network security threats facing mid-sized businesses today.
