Monetize And Measure Your Video Marketing With These Two Online Tools

Two Tools to Monetize And Measure Your Video Marketing

SMBs spend either time or money on their website videos. Both are valuable for the owner of an SMB which is why you need to get the most out of your videos. Saying a URL or telling someone to visit your site isn’t enough, you cannot accurately measure this and see what your ROI is. You also don’t get to see your reach or where the traffic comes from.

Here are two tools (with free versions) that will help you see the real return from your video and video marketing efforts:

Viewbix lets you add clickable buttons and calls to action to your website videos.…

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Managing Business Growth: Fail To Prepare, Prepare To Fail

Managing an expansion is a difficult task. Should you be overzealous or over ambitious, you could end up doing your business more damage than good. Equally, it’s important not to be overcautious, subsequently missing opportunities. It’s up to you as a business owner to find the right balance and largely, your knowledge and experience will dictate this.

tips for managing business growth

That said, there are steps you can take to ensure you navigate the process more smoothly though. Here’s some things to consider before you undertake a big expansion…

Recruit wisely

With expansion, comes the need for extra staff. Integral to this process is a HR manager, so make sure they’re amongst the top of your recruitment priorities.…

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4 Things You Need To Stop Doing To Sell More

stop doing these things to sell moreThere are a gazillion new books, magazines and blog posts giving sales advice.   Each one seems to take on a new phrase, new framework or new methodology.   Few resources ever advise you on the things   you need to STOP doing.

A small business CEO faces a daunting schedule with a multitude of demands on their time, and often sales is high on the agenda.   Pruning the activities that do not contribute to a  successful sales  program can free you to be a more impactful leader.

Here are a  few things you can stop doing to help you focus on the most productive activities:

1.  …

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Four Ways To Address The Changing Landscape Of Work

The business world is changing, and the mobile worker is at the forefront.   Mobile workers are not just those who travel across the country or world doing their jobs; they are also those who have the mobility to do their work in a variety of places within a building, across a campus, across an ocean or in the comfort of their home. Research has predicted that nearly 35 percent of the global workforce will be mobile in 2013.

Why the change? Technology is advancing rapidly, making it easier than ever for people to work outside of a traditional office setting. But while technology is changing, the human process of innovation has not.…

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Text Marketing – How To Make It Work For You

Social media marketing is one of the most important and current marketing techniques small businesses and entrepreneurs can employ. Just when small-business owners become accustomed to one type of social media marketing it seems another one crops up.

Although text marketing isn’t brand new, it is an area of social media marketing many have not ventured into. This convenient form of reaching potential customers can help even the busiest entrepreneurs expand and grow their businesses.

Similar to other forms of social media marketing, you must know how to effectively use text marketing and which rules of etiquette to abide by.

  • The History.
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Incorporating Millennials Into Your Company

Incorporating Millennials Into Your Company

As the millennial generation enters the workforce in greater numbers now than ever before, employers need to shift their attention to how to recruit this new talent. The recruitment strategies that used to work may not be enough to entice millennials, who care more about following their passions and making a way for themselves in the world than conforming to existing structures. However, if your company is going to have longevity, you’ll need to capture the attention of millennials and incorporate them into your company.

Use Informal Recruiting Strategies

Millennials are tech savvy and personally connected, and they generally don’t mesh well with traditional  recruiting strategies.…

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Cloud Questions That Your CEO Will Ask

One of the first things a young lawyer learns is “Never ask a question in the courtroom that you don’t already know the answer.”

Now put yourself in the conference room with your CEO. Topic of discussion: The Cloud. You’re boss will be taking the opposite approach of a lawyer; they’ll be asking you a lot of questions that they don’t know the answer to.

questions about cloud computing

Will you be prepared to answer all of your boss’s questions about how cloud services can help his company? It won’t take much to get up to speed especially if you use the following questions and answers as your guide:

1.…

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How To Use Google Adwords Remarketing To Improve Your PPC Campaigns

Google AdWords is a great way to rank high on Google search result pages, and now it is supercharged with the power to remarket. The AdWords system works by recognizing keywords typed by users and matching those words to serve up relevant pay-per-click (PPC) advertising.

Google remarketing places a bit of code on your site that follows all sorts of user behaviors on your site and elsewhere. The code allows Google to serve up laser-targeted, super-relevant PPC ads aimed at re-engaging users and pushing conversion rates higher than ever.

Use Google Adwords Remarketing To Improve PPC Campaigns

In a nutshell, remarketing is based on tracking the content that users have visited before and delivering PPC advertising that makes reference to the users’ previous actions.…

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How To Reduce The Costs Of Technology In Your Business

Every company is concerned about the bottom line. Without that attention to detail they’ll constantly be throwing good money after bad. The quickest way to score points with upper management is to show initiative through developing cost cutting measures.

how to cut technology costs

One area where you might have an advantage is by taking a comprehensive review of the costs of your business’ use of technology. Here are some helpful factors to consider when approaching the issue of cost cutting technology.

1.   Find the Cost

There are many layers to a company’s technology infrastructure. In order to target costs you have to become familiar with those layers.…

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How to Maintain a Professional and Effective Business Blog

An online marketing tip that professionals will receive time and time again is that it is important to have a company blog. But aren’t blogs just something that teens use to muse about their gossip and favorite TV shows? Not anymore.

Blogs can be a great way for companies to share information, connect with customers, and increase traffic to their website. However, this can only happen if the blog is created and maintained correctly.

tips for maintaining a professional business blog

To get readers to take your company blog seriously, it is important that the blog does not look like a boring default WordPress blog. You can instantly add flare and originality to the appearance and functionality of the blog simply by browsing through different themes and choose one that best suits your company’s overall tone and purpose.…

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