Innovation in Marketing Creates Impact That Lasts

Marketing has taken a new turn in the recent years. Innovation and creativity should not only reflect in the advert being showcased but also through the media being used.

“Nobody remembers the number of ads you run, they just remember the impression you make,” said Bill Bernbach, founder of the world-renowned Doyne Dale Bernbach Advertising Agency.

Pepsi augmented reality ad

Integration of marketing with technology has become a must in today’s world where everything has become digital. More and more people are using mobile phones in India. 23% of this population is hooked on to smart phones, and this number is increasing as we speak.…

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What is The Best Online Address Book? A Debate Revisited

Let’s get clear up front – we’re talking about ‘online address books’, which for the purposes of this article means an address-book, a place where you hold information on how to get in touch with people, that is online. No, I promise this will not be the most patronizing article ever written, but it is important to clear up a potentially misleading set of terms.

Online address book

Let’s also be clear on is what we’re not talking about: phone books, like those you may still receive from your landline provider. We’re not talking about those.

Now we’re all singing from the same song-sheet, let’s get down to the business of looking at the market for online address books, and where we seem to be heading, what is now about 10 years since Facebook entered the mix.…

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5 Benefits of Project Management

SMB CEOs – if you want to get things done within your company, you need to set every goal as a project, and projects need to be managed for the best results. Let’s explore project management benefits, shall we?

Project management

On a contrary to what people believe, project management is not only about new product launch or customers’ orders.

Let’s define “project”: It’s a temporary group activity designed to produce a unique product, service or result (source.)

Launching a new store is a project. Recruiting new employees is a project. Improving your IT system is a project.

As you can see, everything needs to be considered as projects.…

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How Your Business Can Get a Mobile Marketing Edge

With everything from photo editing to bill pay in the palm of their hands, it’s no wonder most Millennials would rather give up their car than their smartphone.

Mobile marketing trends among teens

Millennials’ tech obsession runs so deep that a staggering 83 percent of them actually sleep with their mobile devices. Since mobile phones rarely leave users’ sides, it naturally makes them the most efficient point of contact for marketers.

Having a strong mobile presence is becoming essential to businesses’ success, with 15 percent of online retail taking place on mobile devices in 2013. That number is estimated to reach 25 percent by 2017, which means that if your business hasn’t yet developed a mobile presence, you’re missing out on a huge stream of potential revenue.…

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What are The Key Deal Terms of a Litigation Funding Agreement?

The key document that governs the relationship between a third party litigation funder and a claimant is a litigation funding agreement (“LFA“).

Litigation Funding Agreement

LFAs are complex legal contracts, which are customised to the facts of each individual claim, but the following are the main key elements:

Termination rights

It might seem counter-intuitive to list termination rights as the first key element, but in practice this is one of the most important aspects of the LFA.

As a claimant (or the claimant’s solicitors) you need to be comfortable that once you have entered into a LFA, your funder will provide the agreed level of third party litigation funding until the conclusion of the claim and only pull out if certain objective tests are met.…

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How to Plan a Successful Office Party

Although a smoothly run office party won’t make or break your career, there are many benefits to having a nice bash. It’ll show that you have a versatile range of skills including your ability to understand social dynamics. That’s the kind of transferable skill that’s useful in almost all industries. Consider the following tips in the days leading up to the event.

Office party planning

The Nature of the Event

Not all events will be the same. A member of senior management’s birthday might be handled differently than a someone who was hired to fill in someone’s shoes while on maternity leave. Think about the following questions:

  • What is the history of the event?
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Packaging Like a Pro: How to Streamline, Save and Stand Out

Taking the order and making the sale should not be the end of the customer experience journey. If the item that they have ordered from you arrives in poor condition due to cheap or inappropriate packaging, all that goodwill can soon disappear.

Amazon shipping packaging

This article takes a look at how you can enhance a professional image for your business by making sure your goods arrive in good condition and tell the customer that you care about them.

Think like a buyer

The first thing you should do when assessing your shipping policy is to think like a buyer. If you were ordering from your company you would want a number of key requirements to be fulfilled.…

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Contracting a Profitable Web Copywriter

Whether hiring or contracting a specialist web copywriter to work on your company website, you may be in for frustrating times ahead. With the rules of SEO changing, more brands are looking to content optimisation and careful keyword research to stay ahead of competitors, and that’s where web copywriting becomes an essential part of the web development process. A good web copywriter will charge you a one off fee that will deliver a staggering return on your investment over time.

Copywriting

So, what do you need to know before hiring a web copywriter?

1. They may not know what you’re talking about

Just like in any other aspect of business, there are the pure professionals who know enough about their own trade to know a bit about your trade.…

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7 Tips to Keep Your Books Out of the Red

It’s inevitable that at some point your business is going to run into financial trouble…

Even if you’re financially secure personally, and able to cover your businesses losses; that’s your money, not the business’s cashflow.

Your business is like a sinking ship? Stay out of the red!

If you have a bank or other type of financial backer who can take care of you when you fall short; the business didn’t generate that money, and it’ll still end up costing more when it comes time to pay the money back (i.e., interest or equity payments).

Take steps to make sure you stay out of the red to begin with. As martial arts legend turned IRS fraudster Wesley Snipes said in his very first box-office movie, Passenger 57: “Always bet on black!”…

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3 Unique Tips for Growing Your Business Beyond 2014

In order to keep profits flowing and to take advantage of expansion opportunities, a business owner or CEO needs to take a big leaping step into the Information Age.

Strategizing for the future

A new era where everyone – rich, middle income, the less fortunate – all have access to way more choices than they did 10 years ago. More choices about how much they pay for a given product, choices about what sources they should trust to make buying decisions, and more access to see what other real people are saying about your product or service.

They don’t have to settle for something that’s just “so-so” or which “sort of” meets their needs because of the limited access to different markets like in the pre-Internet era.…

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