5 Local SEO Tips for Cash-strapped SMB CEOs

Are you a small business CEO working on a shoestring budget? Are you looking to make your mark on the local SEO scene? Then here are some tips to help you cruise along the online route smoothly without stretching your budget.

Local SEO

Related: Local Onpage SEO: My 11 Point Checklist

1. Create Local Places Pages

If you want to build a local SEO presence, then ensuring that you have a local business page for all three major search engines i.e. Bing, Yahoo and Google, is imperative. True, you will have more to take care of in terms of three different listings and dashboards but it is well worth the effort in the long run.…

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How Employee Monitoring is Connected to Productivity and Profitability

As an employer, you probably find yourself tearing your hair out in frustration upon finding your employees dedicating an unacceptable amount of time to gadgets like iPhones during work hours. Every minute the latter spend on playing games, socializing, and surfing the web reduces their productivity by a considerable amount, which in turn hurts the profitability of your business.

Employee monitoring and analysis

If that wasn’t bad enough as it is, some employees may even be involved in secretly leaking sensitive information to a competitor, something that can of course make your company really bleed. This is precisely why an increasing number of companies are investing in tools to monitor their employees’ use of digital devices and the internet.…

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6 Best Tools and Apps for Business Entrepreneurs

Running a business solely from an office is a thing of the past. Nowadays entrepreneurs attend meetings, prepare presentations, and manage people from airports, cabs, restaurants, and even their couches.

Whether you’re starting your first entry-level job, own your own business, or are sitting in the C-suite of a major company, you need the right apps to complete your business tasks and keep track of your projects, both inside and outside the office.

Evernote

Create lists, save clips from the web, discuss things with other Evernote users, and work on your projects from any device. Evernote is the ultimate note-taking tool.…

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Online Marketing Versus Traditional Marketing – What Should You Choose?

Marketing a product or a service is a necessity for every single business out there. If nobody knows about a product, sales will not be generated and profit does not exist. Marketing is vital but few business owners actually have the necessary knowledge to make correct choices.

Online marketing for local business

The biggest debate that normally appears is using online marketing or traditional marketing. We can say that online marketing is rather new, although it has been used for some years now. It practically refers to using the tools that are offered by the internet in order to promote the services or products of a company.…

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5 Accounting Tips for Overwhelmed Small Business Owners

When you run a small business one area that many do not enjoy to do but is vital to the on-going operations is accounting. It can often be tedious, boring and isn’t what you imagined your time would be spent doing when you started your business.

Regardless, it still needs to be done, but there is help at hand!

Stressed out business owners doing accouting

The following list of hints and tips will hopefully help you reduce the stress and time it takes to do your accounting and make it much less of a chore.

Related: Accounting Tips for New Small Business Owners

1. Keep Records of Everything

It is extremely important to keep good records and be able to trace all aspects of the companies spending.…

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4 Reasons Why SMBs Need to Invest More in Safety and Sustainability

Safety and sustainability are two things that small to medium businesses just don’t think about enough.

Warehouse management

Being a small to medium business (SMB) is hard work. Markets can be inconsistent, money can be stretched, and the slightest setback can be devastating. For this reason, too many SMBs are not investing enough in safety or sustainability. However, there are several reasons why they should. First of all…

Now is the perfect time for rack inspection training and green initiatives!

If there’s one thing that SMBs always need, it’s security. There are so many question marks in the business world, and what small businesses need is some kind of guarantee.…

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How to Choose the Best E-Commerce Platform for Your Online Store

Opening an online store gives you access to the global marketplace. If you are able to grow a successful business, you can potentially reach millions of customers, which is very exciting for entrepreneurs with lots of ambition. However, before you can reach such heady heights of success, you need to actually build a functional online store to showcase your products.

So what are your options?

eCommerce

Using an e-commerce platform is appealing to many people because you don’t need any coding knowledge. Popular e-commerce platforms provide a drag and drop interface where you can personalize your website and add or remove features to suit your personal requirements.…

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Tapping Into Emerging Markets to Give your Business Start-up a Boost

Anyone starting a small business knows that being open to trading to the widest possible markets is an essential part of having an all-encompassing view of the future for the venture. With so many emerging markets around the world and the ability to reach out and connect with them online, it would be senseless for a new concern to constrict itself to more limited operations.

The idea of tapping into emerging markets might be something that a start-up should embrace, but how exactly should you go about doing it as a new entrepreneur?

International markets

There are a number of countries and regions around the world that have “come through the ranks” to take their place as important members of the global trading economy in recent years.…

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Four Marketing Tactics that Should be Employed on Your Website

When it comes to having a business website, it is important to understand what the purpose of your site is for. Basically, a website is an advertising and marketing tool that is a hub for a business’ online presence. That sounds important, right?

Business owner accessing business website

Well, it is. Take a look at this example of a well put together static website page. You don’t need to click anywhere but that page to see many examples of what your website should have if you want it to be an exceptional marketing tool.

1. About Your Business

Even though you don’t need to provide all of your information on one static webpage, you do want to make sure that your lead in page has links to the other places you really want people to see on your website, and that you make sure those links are visible so that they are easy to find.…

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5 Pieces of Equipment that Make The Dental Business Easier and Better

You will most likely make it through your life without ever knowing someone who enjoys going to the dentist. From our earliest memories, we remember the awkwardness, the pain, the too hotness, the too coldness, and the numbness of our dental experiences.

Dental business

But, at least in the past decade or so, dental technology has been getting better, equipment has been getting smarter, and dentists have been improving their techniques to make the whole endeavor more palatable. Consider dental cameras, sonic toothbrushes, better fluoride buffers, new substances for fillings, and less conspicuous braces all as things that are helping the dentistry business out.…

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