4 Ways a Marketing Database Guarantees a Steady Stream of Revenue

Want a business that stands the test of time? If so, you need to maintain a marketing database.Without it, your business simply isn’t going anywhere – period!

Marketing database helps you to know your customer better

If you don’t have a clue what customers are buying, when they’re buying it, or how much each customer’s ultimately worth to your business; you’re missing a huge part of the marketing pie.

What a Marketing Database does for Your Company

1. CLTV

Calculating each Customer’s Lifetime Value to your company. You can’t price products and services to maximize profits and reduce costs without this information.

2. RFM

Understanding each customer’s Recency and Frequency, and overall Monetary value to the company.…

Continue reading →

Post-Brexit, is English Still The Language of The Global Business World?

There are a staggering 1.6 billion people who speak English as a second language. China for example, now has around 10 million fluent English speakers.

English as business language

It’s an official language of NATO, the UN and, for the time being at least, the EU. English, French and German are the three dominant languages of the EU, however once the UK leave, the only EU States where English is still considered a first language will be Ireland and Malta who collectively account for less than 1% of the EU’s population.

There are calls from across the channel to do away with English in the EU.…

Continue reading →

Restructuring Your Business Marketing After an Initial Failure

It’s tough to get a small business up and running. In fact, a majority of small businesses fail. But that doesn’t mean that all hope is gone for you, even after you’ve run into your first failure. In fact, most of the most successful businesses out there aren’t their owner’s first foray into the business world. They could be several down the pipeline from that initial attempt.

Rebuilding and restructuring business

But, you may have to do some fairly radical restructuring with your marketing specifically, if that’s part of what caused the initial issue. And topics to consider when doing that will include dealing with foreclosure and credit repair, resetting social media and branding, still maintaining transparency, writing blog posts about earlier experiences, and making sure you don’t repeat the same mistakes again.…

Continue reading →

3 Ways to Increase Security As It Pertains to Your Business

Security might not be the first thing you think of when you decide to start a business, but it’s a very important part of the entire picture. Security comes in many different forms. In the realm of business, security applies to safety of a building from looters and thieves, safety for employees from anything going wrong in the workplace that will cause you to be liable, safety includes keeping employee and customer records hidden from the prying eyes of hackers, and it includes much more than this.

Area closed - keep out

The point is that safety should be a number one concern because when customers and employees don’t feel secure, or there is high risk of damage being inflicted upon assets, the welfare of your business as a whole can be jeopardized.…

Continue reading →

Key Marketing Points For Small Business Physical Locations

With all the emphasis on digital marketing these days, sometimes it’s easy to forget that there’s also marketing to be done at your home base’s physical location as well, in the event that you have one. Whether it’s a small office, a suite in a strip mall, or a building of its own, make sure to use the fact that it exists in real space to your advantage.

Office lobby design

A few ways of doing this will be to assess the basic condition of your building, consider the experience of entering the lobby, remember that the initial human connection has a huge impact on folks, make your environment as easy as possible to get to, and make the bridge between a good physical experience and a good online critique simple.…

Continue reading →

Choosing the Right Content for Your Inbound Marketing Campaign

Utilizing an inbound marketing strategy is a smart choice for any business. Inbound marketing allows you to reach multiple customer bases without exhausting your resources or sales staff.

Depending on your business model and available resources, there are many content driven campaign models that can work well for your company’s lead generation, but choosing the correct ones is imperative. Too many companies have focused heavily on brand driven content without considering conversion goals or where the lead may be in the sales funnel, which in turn depletes their marketing budgets and does not give them the quality leads they need.…

Continue reading →

Tips to Conduct Human Resources Audits

Annual audits of human resources are necessary for all companies out there. It does not matter how many employees the business has. HR audits can be compared with the health checks that you do for your body. Organizations have to measure current standings and then determine accomplishments possible with the purpose of improving HR functions.

Human resources audit

An HR Audit and Compliance report involves reviewing basically all HR functions. At the same time it will ensure the fact that the government company policies and regulations are respected. A failure to do this will lead to penalties and fines. You should not see audits as check-ups that are not mandatory.…

Continue reading →

What is Invoice Factoring and How Does it Work?

If you have been searching for a quick and easy way to finance your business activities, invoice factoring may be the best solution. Invoice factoring (also known as debt factoring, accounts receivable financing, and under other names) is a quick and easy way to get the cash you need to keep your business afloat. This is especially true if you are facing serious liquidity issues.

Invoice factoring

What Is Invoice Factoring?

Invoice factoring is a kind of financing arrangement that is available to businesses that are able to provide certain goods or services to other businesses (in the form of a B2B arrangement) or to agencies of the government (B2G).…

Continue reading →

How to Come Up with Content Ideas for Your Business’ Blog

Running a business blog can definitely be challenging at times, especially if you’ve completely run out of ideas and have been staring at a blank page for the last hour. However, if you’re reading this, there’s nothing to worry about as you’ve definitely come to the right place.

Business blog content ideas

For business owners who manage their own blogs and can’t afford to pay a team of writers who’ll be able to come up with ideas for them, dealing with a blank mind can be stressful. That’s why we’ve put together some of the best tips and tricks for coming up with great topic ideas for your business blog.…

Continue reading →

Streamlining the Management of Your Construction Business

Managing a construction business can be very strenuous. However, with the availability of innovative software and technologies, construction project managers are able to streamline the various process involved to build smarter and faster projects.

Planning a construction projects takes too many details into consideration but even with the best laid plans, there are many internal and external variables to cause the plan to go awry.

There are so many people involved in a construction project, which equates to a slew of data. Just one missed report can do damage. The amount of data that flows and the paperwork alone can be too much to handle.…

Continue reading →