7 Concurrent Marketing Strategies for Your Small Business Success

Your small business success is propelled by several factors. The most significant of which is marketing strategy.

Creating marketing strategy

You may have the best products and the best employees, but they may become useless without some regular and concurrent marketing programs. Selling is one thing, but marketing is something else. If you want to really succeed in growing your business, you should always have two or more marketing strategies that can be implemented altogether at the same time.

In the UK, most entrepreneurs are aggressively implementing various marketing strategies. Some of them give away promotional products, we will discuss this strategy later. Others are doing the same thing along with unique marketing approaches.…

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How to Choose the Right Furniture for Your Office Reception Area

The office reception furniture you choose for your reception area can help promote a positive image of you and your company. Nobody likes being stuck waiting –  but if they must, they may as well be comfortable.

When selecting office reception furniture, here are a few thing to bear in mind:

  1. Comfort
  2. Colour and material
  3. The durability and construction

Attractive Office Reception Furniture

Forget about standard, boring reception furniture. There’s a vast array of furniture out there to help make your reception area speak volumes about your business and how you take care of your guests and clients.

If you happen to be short on space and still need to make a good first impression, then just keep it simple.…

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What Does the New U.S. Administration Mean for the Tech Industry?

With a new President-elect already shaking up the political sphere with Cabinet and agency picks, many are wondering what the new U.S. administration is going to mean for the tech industry. Markets have swung in both directions since the election, and calling a close forecast of what to expect from the new administration’s financial or policy positions has been deemed an impossible endeavor from many major publications.

Capitol Hill, Washington DC

Silicon Valley has enjoyed a relaxed relationship with the federal government over the past 8 years of the Obama presidency. In fact, the White House even hired former Google personnel to slide into the newly-created chief technology officer position.…

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What Makes a Good Training Institute

Training institutions can be abundant, depending on the type of industry that they’re training for. At times, they might even have to offer discounted prices on their training packages just to lure in prospective trainees. Often, though, the most established and effective training institutes won’t necessarily have to resort to such measures in order to attract new customers.

Business training audience

But what exactly makes a certain training institute good or effective?

1. An Effective and Efficient System

An efficient system is beneficial to both the training institution and the students that they will ultimately be training. In order for a training institute to be effective, they have to have a good solid curriculum, and competent instructors.…

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7 Things Managers Need to Know About Handling Remote Teams

There has been a serious misconception that productivity and colocation are two inseparable factors for success. The need of a swift business expansion in emerging startups has encouraged a new approach towards management that favors remote teamwork as a time-saving and cost-effective solution.

Remote team meeting

Despite being extremely popular, especially among tech companies, remote team management is still an evolving concept. As such, it comprises a wide array of management techniques which vary from strict surveillance and employee evaluation to a more relaxed approach that puts freedom over tight regulations.

Open Your Doors To New Horizons

One of the many benefits of telecommuting teams is the lack of limitations when it comes to hiring a talented crew member.…

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How To Optimize Inventory Distribution For An Omnichannel Business

The customer is not local anymore – we are all now fully aware of the global opportunity. However, in the pursuit of trying to address our distributed customer, we often forget that our inventory planning needs to be tuned to this new business model.

Checking inventory

Is the goal of this article to convince you to buy warehouses in multiple cities/countries? Not really. We’re here to discuss and evaluate models and figure out what kind of model works best for each context. Hopefully, once you have identified your distribution model, you will know where exactly to store your inventory and how to make the largest cost savings for your size of business.…

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Rise of the Drones: How They’ll Impact SMEs and the Future Business Landscape

Once only used for military purposes, drones have now become a part of civilian life overnight. Everyone, including small and medium size business owners are rushing to save their money and get their hands on their own flying robot.

Drone for aerial photography

With all that said, drones aren’t without many potential faults, particularly since they still represent a relatively new and untested technology. Mistakes can and will be made.

FAA Holding Out Until Recently

The biggest holdout in North America until now has been the Federal Aviation Administration. This organization, and others throughout Europe, are now inking and refining plans for safe civilian and commercial use of drones.…

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PPI: Why You Need It (Plus Why And How To Make PPI Claims)

Payment protection insurance is something that few people in the UK ever consider until it’s too late. The biggest problem with insurance is that you can’t purchase it after the fact.

Payment protection insurance (PPI)

Just like any other form of insurance coverage, PPI is there to protect you and your family in a case of an emergency. It helps to keep you on your feet during hard times, preventing financial ruin and unnecessary bankruptcy. You can learn more about PPI by visiting www.lowfeeppiclaims.co.uk

Once you find yourself in dire financial straits, it’s too late to take out payment protection insurance coverage on your debts.…

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Beat Your Competitors with Video Ads

While digital marketing experts are convinced that video advertising is an efficient way of communicating with your current and potential customers, small and mid-sized businesses are still hesitant about it. This is mostly because of the lack of credible information about this great platform of advertising.

YouTube video ad

This guide is aimed to providing this vital information, which can help you reach the digital marketing goals of your business effectively and beat your competitors with video ads.

Why Video Advertising?

Statistics show that millennials and Generation Z are no longer dependent on newspapers for learning about what’s going on around them. Instead, they depend on social media websites for this purpose.…

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What Every Small Business CEO Should Know about Inventory Management

CEOs of small businesses are generally expected to know a lot about running a business. However, there are some, especially the less experienced ones, who may need to get more acquainted with important matters such as inventory management. For small businesses, being able to properly monitor and manage inventory is a must. The failure to do so can lead to dire consequences.

Small business owners

Inventory Management Is Extremely Important

Good inventory management is a vital part of running a small business. Even service-oriented companies have inventory to manage, although not to a point that requires meticulous attention or the aid of an inventory management platform.…

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