Content Marketing SEO Strategies For Service-Based Businesses

Many service-based small businesses gain traction due to word-of-mouth referrals and community presence, but lack when it comes to content marketing for SEO. Unfortunately, small businesses are much slower to adopt marketing strategies than newer startups or corporate companies. However, small businesses need to compete to get their services to a wider audience, too. And according to several studies, the foundation is there. Most Americans would prefer smaller businesses in order to support local economy and receive more personal service. With 543,000 new small businesses sprouting each month, pressure to compete is fierce.

Content marketing

Some treat SEO and content marketing as if they’re two separate entities, but the truth is, they overlap and blend together to make a perfect pair.…

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The Importance of Worker Engagement

No doubt, you are sitting there right now scratching your head wondering what we mean by worker engagement. Do not worry because you are not alone. The term is one that has gradually fallen out of use over the years.

Happy and engaged employees

Simply put worker engagement is the way in which firms interface with their workforce. How they manage their relationship with their employees.

Sadly, the reason the term is no longer in common use is because few firms think much about worker engagement. This partly explains why the relationship many companies have with their workers is no longer healthy and mutually beneficial.…

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Why It Is Important to Use Architecture and Design to Build Your Brand

We are currently living in hyper-visual age. For modern businesses, everything from the furniture to the décor in the break room has to be aesthetically satisfying. This is because brands and their corporate environments are becoming increasingly intertwined.

Architectural design for branding

Your workspace is an extension of your brand narrative. Since social media has made it easier than ever to share this narrative, the details must be used for maximum value and exposure. While commercial architecture is a relatively new discipline, it is growing in significance for startup companies and non-traditional ventures.

This guide to the benefits of commercial architecture and design will explain why it is essential for the strength of your brand.…

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Q&A with Darren Cassidy, President of Xerox USCG, on Digitization Trends for 2017

Digitization is unavoidable.  Small business owners need to respond to the trend – or die.  However, not many are ready for the changes due to one reason or another.

Accessing digital documents

To help you in your decision making process for determining whether digitization is the way to go for your company or not, we have a great Q&A session with Darren Cassidy, the President of United States Channels Group (USCG) at Xerox, on Xerox’ latest research on the evolution of document workflow processes and business priorities in 2017.

SMBCEO: Hello – please kindly introduce yourself to our readers

Darren Cassidy: On January 1, 2016, I stepped into a new role as President, United States Channels Group (USCG) at Xerox.…

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3 Tips for Picking a Theme For Your Ecommerce Website

For an ecommerce website, there are a lot more moving pieces to worry about logistically than with just a basic website. One of these components is that of the functionality of the business-end of your site. Without properly promoting your business and allowing for products or services to be purchased, your ecommerce website really isn’t fulfilling its purpose.

Fashion ecommerce site design

So to help you ensure that your ecommerce website can do exactly what your business needs, here are three tips for picking the right theme for your website to prosper.

Choose Functionality Over Flash

Although having a good looking website is important for marketing and branding purposes, if your visitors can’t use your website for their desired purpose, the look and feel of the site is really a moot point.…

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Top 10 Places To Shop In The UK

The Christmas shopping season is upon us and that means everyone is scrambling to get their gift list completed. The bad news is – you don’t have much time left! The good news is – you have plenty of time to get it done, if you know where to shop!

UK shopping

We’ve comprised a list of the top ten places to shop in the UK – and yes, you can even order online!

ASOS

If you are looking for a British-based retailer of clothing, jewelry and accessories at a price everyone can afford, ASOS is a sure bet. This company offers more than 60,000 branded products from 850 designers, including their own personal brand.…

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Blog Marketing Tricks You Should Try

Do you have a blog? How many people are viewing it on a regular basis? That number will greatly depend on how much work you are putting into marketing that blog. If you want to get people to check out what you have to say you need to show them that you actually have something to say.

Blog marketing

Even if your blog is more of a personal thing and you don’t need it to convert readers into buyers you still want to have people looking at it. What’s the point in blogging if no one is there to read your blog.

Pay Attention To Holidays

Holidays are an excellent way to get viewers to your blog, especially if you use them for content.…

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7 Essential Types of Insurance for Every Small Business Owner

As a business owner, you might be wondering what kind of insurance policy you should get. Here are the 7 essential types of insurance for every small business owner:

Business insurance

1. General Liability Insurance

This insurance is a necessity for all businesses—whether big or small, home based or mainstream. It can protect you and your small business from a variety of claims such as bodily injury, property damage, and any other problems that you, your employees, or your products or services have caused or are alleged to have caused.

2. Commercial Auto Insurance

This kind of insurance covers vehicles owned by your company and anything inside it—your employees, products, or equipment.…

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Best Small Business Loan Providers in Canada

Unlike big enterprises that can apply for bank loans easily, smaller businesses have a harder time raising the capital they need. Banks tend to be strict with their loan requirements and they also require loan applicants to provide a business plan, a good credit history, and collateral.

Small business loans

Fortunately, going to the bank is not your only option if you need for a loan. There are many other sources of financing you can consider. In this article, we’ve listed four of the best small business loan providers in Canada:

1. Merchant Lenders

Since 2011, Merchant Lenders has been helping startups and small businesses in the country.…

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5 Tips for Hiring Better Sales Account Executives

Salespeople play a crucial role in the success of any organization. After all, they are the ones who generate the revenue a company needs to grow. One common mistake that hiring managers make is focusing too much on the numbers and other details that are already on a candidate’s resume.

Job interview

While it is important to know what a sales representative is capable of, taking the time to ensure that he or she is a good fit for the business is even more critical. The key is to use a style of interviewing that draws out themes that give essential insight into the candidate’s motivations.…

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