Consistent Small Business Branding: How?

When a company is first starting out, they often go through various name changes and iterations before they settle on a consistent branding strategy. If the business is web-based, those various names and websites are still out there, floating around the internet, sometimes with followers left wondering what happened to the new company they were watching so closely or even ordering products from.

Coca-Cola brands

How does a business bring all those followers to one place, and make their branding consistent? Here are a few simple steps:

Choose a Single Website Name

Even if you have tried several different brand names and have websites for each, consolidating them into a single website with consistent brand message not only saves you time, but it produces a much larger pull from Google and other search engines.…

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Price Optimization is a Must for Online Retailers: Here’s Why

The speed of change in technology and business is rapidly increasing. Those who are unable to ride the waves of change risk falling far behind their competitors. E-Commerce businesses are always seeing new trends come and go as the online retail landscape continues to shift. Some of these trends are short-lived, while others permanently affect how you should be doing business.

Price optimization strategies for eCommerce

Pricing Optimization Strategies Predict Trends

Dynamic pricing and price optimization are at the core of essential and long term trends.

They consist of pricing strategies that a company uses to take advantage of what consumers are willing to spend, when they spend the most, and their usual buying habits.…

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Saving Money on Your Startup: 5 Cost-cutting Measures That Will Help Your Bottom Line

Starting your own business is a dream for many business people. After years of making money for someone else, many of us look around and say, “It’s my turn. I want to be in the driver’s seat,” and a new small business is born.

Startup action

The gestation of that business, however, can be a long and difficult road to travel. Starting and running your own business is not for the faint-hearted. It is perfect for over-achievers who believe that sleep is optional, coffee is a basic food group and who have a vision that they can trust no one else to make true.…

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5 Important Marketing Trends for Legal Professionals

There are few industries that move faster than marketing. Especially now that marketing is essentially combined with the even faster-moving technology industry, it can be very difficult to keep up. Legal professionals that stay on top of marketing trends and effectively use the latest strategies can get a leg up on all of the competition. Those who do not keep up and adapt can quickly find themselves left behind.

Legal marketing trends

Judging by the current climate and trends through the first half of 2017, there are some pretty clear themes to the changes in legal marketing. Many of these trends have looked promising to small firms and solo attorneys, and the biggest theme in recent legal marketing is the increased visibility of these little guys and an effective leveling of the playing field in the digital world.…

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A Manager’s Guide to Giving Proper Employee Performance Evaluations

Make no mistake about it, administering an Employee Performance Evaluation is never easy. While the process of assessing employee performance may seem intimidating at first, they do become easier the more a manager does them.

Employee performance evaluation

Performance, including productivity and morale, go up significantly when managers empower employees with the constructive criticism and positive feedback they need to strive to be the best they can be for the betterment of the company.

This guide will help all managers to learn and/or improve upon the skill sets that are needed to perform accurate and effective employee assessments with the utmost professionalism throughout their careers.…

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Discover Three Acronyms that Will Help Your Company’s Website Stay Ahead of the Game

Running a small business is no small feat. A lot of tasks that are allocated to a number of different resources in other types of companies tend to be undertaken by a handful of individuals in the case of small businesses.

CEO

So as a small business CEO or manager, it is extremely important to always keep in mind the big picture of each and every thing that your company must be paying attention to – especially in terms of your website which plays a crucial role in reaching out to your preferred client base. And we know that you do not have a lot of time on your hands, so today, we present three essential concepts that you need to remember in the form of acronyms.…

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How Small Businesses Save With Cowork Solutions

Whether you’re expanding, want a more professional environment or are just sick of working alone, there comes a point for every small business where your home office is no longer the right environment.

However, you may not have the finances or a business requirement to rent a permanent office space.

Coworking space

There is another option. One that is more flexible and cost effective compared to a traditional office space: coworking.

An estimated 3.8 million people will use coworking spaces by 2020 and many small businesses are turning to this way of working.…

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3 Procurement Tips for Small Businesses

Anybody running a small business will know only too well how many different hats they have to wear in the average working day. Strategy, operations, business development, staffing, finance and customer relationship management, to name but a few.

Procurement

As a result, procurement can often be treated as a low-priority issue that gets very little attention or strategic focus. This can be a big mistake when you consider that small and medium sized businesses spend at least 50 percent of their sales revenue on procurement of input services and materials.

Put that way, it is easy to see the impact that even a small improvement in procurement efficiencies could have on your bottom line.…

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Commercial Building Owners Should Hire a Public Insurance Adjuster to Negotiate Their Property Claim

Commercial property damage claims can be daunting to file and negotiate. Many times, this leaves the business with an inconvenient choice:

  1. Hire an attorney to handle their claim, or
  2. Rely in their insurance company’s adjuster to maximize their settlement.

But there is a third, lesser-understood option: The licensed public insurance aduster.

Working with a licensed public insurance adjuster

What Doeas a Public Insurance Adjuster Do?

The adjusters are professionals hired by a homeowner or business owner to assess and manage damages/losses that should be covered by an insurance policy. They manage the settlement of insurance claims on behalf of their clients to ensure proper reimbursement is received, and nothing is left unchecked.…

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How to Reduce Stress Through Better Time Management

Your daily routine involves clocking in 10 hours at the office, going home to wolf down a quick dinner and then getting right back on your laptop to fire off a few more emails.

Stressed out entrepreneur

By the time night comes around, you fall into bed utterly exhausted but unable to switch off, a million and one thoughts about bills and forgotten jobs chasing each other around your head.

That’s just life as an entrepreneur, right?

Think again.

Being a small business owner is hard work, don’t get us wrong.

But feeling stressed, tired and running yourself ragged 24-hours a day isn’t a longterm strategy for success.…

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