How Personal and Business Credit Can Make or Break Your Business

“The Nav American Dream Gap Survey, 2015, revealed of small business owners surveyed, 45 percent did not know they have a business credit score, 72 percent did not know where to find information on their business credit score and 82 percent didn’t know how to interpret their score,” reports the U.S. Small Business Administration.

Credit score

Despite the important role business and personal credit play in owning a business, many business owners aren’t aware of the credit factors that influence their businesses. These factors can make or break the future of a business: their ability to grow, receive funding, acquire partners, etc.…

Continue reading →

The Importance of Customer Loyalty to Grow Your Company

Having customer loyalty is key to running an efficient company. The last thing you want is bad word of mouth or bad reviews. That’s why it is so important to let your customers leave with a smile.

Coffee shop relies on customer loyalty

Whether you’re business consists of selling a product or selling a service, you should always put your customers first. Your customers are the past, present, and the future of your company. Without them in your equation, your business can be driven to the floor!

Customer loyalty is a great way to give back to your customers and let them know that they are useful and very important.…

Continue reading →

4 Patterns for Forex Profitability

There are many factors that determine profitability for Forex traders. It is difficult to pick one factor that will lead to a profitable experience in the Forex market so many traders will look for patterns that will predict a successful trading strategy. These patterns will hopefully guide Forex traders towards great decision making and profitable Forex trades.

Forex trading

Let’s examine some of the patterns that have been seen in successful Forex trading.

Pattern #1: Mitigate your losses

The first important pattern to note is that no matter how many of your trades are successful, if you are losing more on your losing trades than you are gaining on your winning trades, your Forex trading will not be profitable.…

Continue reading →

Business Strategies to Keep Up With the Times

Nobody ever said business was going to be easy. But, you decided to throw your hat in the ring anyway. And now that you have something that seems like a legitimate entity, it’s time to keep up with the latest developments in the business strategy world. No matter how good your basic processes and methodologies seem now, you will get left in the dust if you don’t move into the future with everyone else.

Business people working with gadgets

Some of the strategies to employ to stay up-to-date include working on your social media strategy, paying attention to current branding, staying abreast of the latest web design concepts, and always working to further your communication effectiveness.…

Continue reading →

7-Step Checklist to Successfully Launch Your Startup

Launching your business takes a lot of hard work and determination. However, many still believe that launching a startup is like switching on the light. Having launched a couple of businesses, I’ve realized that launching a startup is like launching an aircraft. You need to keep pushing till you hit the right speed and take off. It doesn’t happen overnight. Most entrepreneurs are so focused on their product or service that they don’t realize that it’s only a part of the puzzle. There are many more things you need to put in place before you can “launch” your startup.

Here are 7 things to take care of before you launch your startup.…

Continue reading →

5 Ways to Jumpstart Your Business

Is your business in desperate need of a jump start? Are you willing to do anything it takes to make progress in the days, weeks, and months to come?

Business growth

There are many things you can do to jumpstart your business, with every idea well worth your consideration.

You don’t want to get ahead of yourself, but at the same time you don’t want to remain stagnant.

If you’re ready to take the first step in jumpstarting your business, here are five ideas to consider:

1. Secure a Business Loan

Many businesses have died off because they weren’t able to secure the necessary financing to push forward.…

Continue reading →

Let’s Talk Multidisciplinary Marketing

Gone are the days when marketing was quick and simple, or in other words: one-dimensional. Back then, you could successfully market your goods or brands with a simple formula, which usually targeted teenagers. Thanks to the high demand of online shopping, and the sudden rise of AdSense or Affiliate marketing by websites, being able to create a successful marketing plan and making it a successful marketing tool is now long gone.

Multidisciplinary marketing strategy

Don’t get me wrong, you can still make use of the old ADDA system, but the likelihood of you being able to make your company or product stand out as much as possible is very slim.…

Continue reading →

Why You Should Make Use of Virtual Data Rooms

A Virtual Data Room, or VDR as it is known its abbreviated form, is an online storage site or room that stores documents. Most people can understand this as a form of online cloud storage, but in reality, there is evidence that VDR is much better than a simple cloud storage.

Virtual Data Room (VDR)

How are Virtual Data Rooms better than “The Cloud”?

It is important to understand that even though Virtual Data Rooms make use of “The Cloud,” they also allow multiple devices or people to access any of the data shared with them at any time. This can be done simultaneously, without the documents ever having to leave the secure storage of the VDR.…

Continue reading →

Marketing Coaching for Your Business: A 4 Phase Process

Coaching is smart because a professional that has marketing experience can help you grow your business.

Marketing coaching

Marketing is the backbone of a business. If you don’t properly market your business, you won’t make sales and your business will become another failed business statistic (96% of businesses fail within 10 years). Marketing coaching is a fun and exciting way to learn how to promote your business and drive profit.

Coaching is smart because a professional that has marketing experience can help you grow your business.

And there is a four-phase process that most coaches follow to help tailor their service to your business and help you grow:

1.

…Continue reading →

Lessons Learned from Brand Marketing in Canada

Whether you are an entrepreneur or the CEO of a Fortune 500 company, every person interested in running a successful business knows that brand marketing is one of the most important aspects of getting your product into a successful market.

Brand marketing

When shopping at your local grocery store and are faced with a choice between either a well-recognized brand of spaghetti sauce or an obscure name that no one’s ever heard of, the vast majority of customers will go for the recognizable brand name product, even if it´s a little bit more expensive.

Not just in Canada but globally, Google has been the most recognizable brand in the country since 2013, and for good reason.…

Continue reading →