How do You Market a New Product?

Launching a new product can be a daunting process, especially if you’re trying to break into a specialist or saturated market. Attention to detail and careful forward planning is crucial for a successful launch, which is perhaps best demonstrated by Steve Jobs and Apple.

On launch day, iPad managed to sell over 300,000 WiFi only units. iPhone 4 sold over 1.7 million units within its first three days, while iPhone 3G sold over a million units over the launch weekend. The competition for a successful launch is tough, but that doesn’t mean you can’t do it if you follow these basic steps.…

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4 Ways to Protect Your Business from Product Liability Claims

No product is truly safe from risks, but it’s your responsibility to strive for that goal whenever you design and manufacture your products. Liability insurance is one way to protect your business against claims, but there are other steps you can take to lower your risk.

Liability insurance

1. Test Products Thoroughly

Products go through an exhaustive amount of testing before they launch, but testing shouldn’t stop once these products hit the shelf. Consistent and continued testing can help you pinpoint potential defects on the design or manufacturing of your product.

Without continued testing, you may miss a potential defect or design flaw that can lead to negligence claims.…

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How to Choose The Best Type of Ice Machine for Your Business?

Are you looking for the best type of ice machine for your restaurant, bar, hotel, smoothie bar, or coffee shop? With different types, styles, and sizes of ice makers on the market—it’s hard to know if you are choosing the right one.

Ice machine

We’ve collects some the steps you need to take, and the questions you need to cover, before you buy an ice machine.

Ice Machine Styles and Configurations

First check out the size of the space that you have available to put in your ice machine. Do you have a big kitchen space? Or are you looking for a small machine that can fit under the counter?…

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How to Use Net Promoter Score to Grow Your Small Business

Having an optimal net promoter score (NPS) is great for gauging how your small business is going to grow in the coming months and years. Knowing your NPS score is also essential when it comes time to consider securing funding from banks and other investors to grow your business. After all, if the overall consensus is that your business is highly recommended by past and current customers, it’s definitely poised for growth on some level.

Net Promoter Score

How NPS Works

This is likely going to be one of the easiest business principles you’ll ever learn. NPS is nothing more than the results of a very pointed question given to your customers: “On a scale of 0 – 10, how likely are you to recommend ‘ABC Inc’ to others?”…

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5 Writing Jobs: Which One to Choose?

Once a caveman took a piece of coal and wrote vague symbols in the cave, the first writing job appeared. Nowadays, we don’t need a special guy to write all of the significant events, so the job of chronographer already jumped the shark. Instead, other jobs appeared. We will start our overview from classical writing jobs that were popular from the 20th century and move to occupations that are popular today.

Creative Writer

When we hear the word “writer” we think, first of all, about creative writers. Therefore, we decided to start our overview of writing jobs with fiction writers. Such writers create works of fiction of different scales, starting from short stories and finishing with multi-volume novels.…

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4 Ways Boost Your Service Business

Running a service business can be a challenge. Word of mouth is what most service providers rely on to bring in new customers, but with the right strategy, you can attract new business without having to rely on previous customers.

Service business growth

1. Focus on Branding

Branding is essential for every business, but service providers often ignore this important step. Your business already has a name, but do you have a logo? If so, is that logo consistent and used across all marketing materials?

If not, this should be your first step.

Everything from employee uniforms to company vehicles, your website and even the stationary in your office should be a reflection of your brand.…

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7 Ways to Grow and Expand Your Business

Whether your business is struggling to grow or growing but not as quickly as you’d like, it may be time to invest in a new growth strategy.

Business growth strategy

Just like a tree that finds every possible way to branch out and grow to occupy as much “sun space” as possible, the best business policy will seek exposure to as large a customer base as possible.

Here are 7 ways to achieve that:

1. Install Wi-Fi Connected Sales Kiosks

Self-service sales kiosks equipped with powerful, up to date kiosk software can greatly expand your business reach. Not only can you install kiosks in-store or just outside your store within reach of the foot traffic stream, you can install them at key locations all over the country or even internationally.…

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Make a Big Move: Choosing a Moving Company that Suits Your Needs

Moving, no matter how large or small the scale, can be a highly stressful time for everyone involved. There are a wealth of things to consider when you start to plan a move across the country, as you will likely be entirely changing service providers, which is just one of the considerations in your plans.

Moving company

When you are moving a business, the scope of these plans can easily triple, since you will have additional considerations such as customer contact and more.

What do I need to consider when moving my business across the country?

There is a laundry list of plans to be made when moving your business across country.…

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3 Tips to Make a Big Impact Even With a Small Conference

Planning a successful conference is a lot of work. A lot of conferences fail because not enough time and effort wasn’t put into the planning process to ensure the conference’s success. The good news is that you can follow the experience of others to remove most of the hardships that conferences face.

Small business conference

Three tips that can help make your conference a hit, include:

1. Answer One Question: Why?

The question of why must be asked before even the most miniscule of planning can commence. The idea is that there always needs to be a purpose behind a conference. You can’t go into the conference planning process without knowing why.…

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The Right Broadband Can Make a Big Difference to a Small Business

It’s hard for any small business to operate without a reliable internet connection these days. From making yourself available to new potential clients to managing your existing clients through email, a broadband connection is undoubtedly essential in today’s business world. But with so many options to choose from, how do you know what broadband is best for your business?

Broadband cables

Choosing the right broadband for your small business can make all the difference, from costs to reliability during business hours. In this article, we will look at what different options are available and what would fit your small business needs.

Business versus residential broadband

If your internet service was interrupted due to technical difficulties, the speed at which it comes back up and running is very important to a business.…

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