Are You Still Using These 5 Obsolete SEO Techniques?

These are the things that typically happen to anything that gets old: they either grow or diminish in value. They either get preserved and perfected, or get stashed and forgotten.

Obsolete SEO techniques

SEO techniques are no exception. Most businesses aim to establish an online presence, and they know how valuable SEO is in attaining their goals. Still, tricks that help websites rise in popularity, and tools that make blogging easy, tend to change over time. Some SEO moves that may have been good when you were starting your blog or website may have already lost their edge as time passed.

That’s one reason why, on my blog at KevinOcasio.com…

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Three Comprehensive Tools Across Three Categories For Entrepreneurs

The famous philosopher Thomas Carlyle once said, “Man is a tool-using animal. Without tools he is nothing; with tools he is all.” In today’s modern, connected world, tools are more than just inanimate objects we build with, but those we use digitally to improve businesses and connect people around the world.

Busy entrepreneur

As entrepreneurs, tools are vital to long-term success. With the right instruments, you can take your business further, get things done quicker, and save money on costly resources. The following tools across three categories — search engine optimization, customer service, and content marketing — help your business do just that.…

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Building a Company LinkedIn Page? Follow These 8 Best Practices

Does your company have its own LinkedIn page?

It should. Trusting individual employees to act as faithful ambassadors for your company isn’t a winning strategy — though there are certainly ways to incentivize this behavior, as we’ll see in a moment.

LinkedIn business profile building

Noted business coach Steve Phillip lays out six convincing benefits of company LinkedIn pages on, what else, his LinkedIn channel:

  • LinkedIn company pages show off your entire company, not just its employees (rockstars or no)
  • They compel connected employees to act as brand representatives
  • They generate valuable data about customer and prospect engagement
  • They alert you when your company is mentioned by other LinkedIn users, including those you don’t follow
  • They highlight your company’s differentiators and value-adds

They don’t do all this on their own, though.…

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What are The Benefits of Buying a Pre-Owned Certified Car?

If you are considering buying a used car for your business, then you might be wondering whether you should shop around for a privately-owned vehicle or whether you should stick to a dealership’s certified pre-owned model. The advantages of a pre-owned certified vehicle are clear; while they can end up costing you more at the start, the guarantee they provide you is worth way more in the end than trusting a third party who has nothing to lose by selling a vehicle with an invisible “buyer beware” sign on it.

Certified Pre-Owned (CPO

Certified pre-owned (CPO) cars have to go through rigorous testing to ensure that they don’t have any unforeseen mechanical defects that can end up really costing you in the end.…

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Tips on Getting Your Employees to Follow Safety Measures

Do you own your own small business? Is it challenging to get everyone to follow the rules at all times when it comes to staying safe? And is it even more challenging to enforce these safety measures? Preventing workplace injuries should be one of your top priorities.

Worker safety

Workplace injuries account for the majority of injuries on the job and employees missing work dates throughout the work year. This can cost you thousands of dollars and lost time and wages for your employees. Finding ways to help everyone stick to the rules and guidelines is important.

Here are just a few examples of different ways that you can help motivate your workers.…

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7 Salesman Tactics to Avoid When Shopping at a Dealership

Car salesmen get a bad reputation; there is no doubt about that. Like any other salesperson, their job is to convince someone that they have to put themselves behind the wheel of a car on their lot. If you are in the market for a used or new car, then the only way to come out ahead is by making a budget, sticking to it, taking the emotion out, and not getting caught up in high-pressure sales tactics.

Car salesman

Before you start looking for the car that suits you and your business, make sure to look out for these seven sales tactics that can have you making a not-so-good choice, courtesy of our friends at Applewood Nissan Richmond dealership.…

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Trading 101: What is Margin Call Trading?

If you are buying shares on margin, you should maintain the minimum balance in your account as stipulated by the broker. The margin balance should be maintained so that you will be eligible for margin purchase. If you fail to maintain the margin money in your account, you will get a margin call.

Trader is doing margin trading

The margin call will be made by the broker to request you to deposit more money in your account so that you will not be penalized. If you fail to manage sufficient money in your account as per the margin call definition, you should want to sell equities to manage sufficient balance.…

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Expanding The Effectiveness Of Your Content Marketing

A Small Seed Makes A Great Tree

Content marketing represents an increasingly profitable forward investment. With each piece of content you create, you essentially carve out a niche of digital real estate. That digital real estate will very likely remain on the internet forever. Even if the site it is initially posted on is taken down, there are archival efforts in place which will yet retain the data and that’s why you have to keep an eye on optimizing your pages from the very beginning.

Content marketing is like a growing tree

When you continuously produce content, it’s kind of like using a pen to fill in empty space in a coloring book.…

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An Entrepreneur’s Guide to Whole Person Development

The idea of separation between one’s home and work life is not only an archaic way of thinking but a complete myth when it comes to life as an entrepreneur. That’s why there has been a paradigm shift toward Whole Person Development amongst entrepreneurs, executives, and coaches across the world.

Adopting whole person development paradigm

What is Whole Person Development?

Whole Person Development is a psychologically-based theory that in order to be successful, one must optimize the key components of life. The six components include emotional intelligence, physical, psychological, professional, social, and spiritual.

Most people are strong in some aspects and lacking in others. This disbalance can be caused by putting too much focus on one area and not enough on others, or simply by not recognizing how each aspect can impact the bigger picture.…

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3 Highly Effective Ways to Build Your Local Business

If most of your customers come from your local marketplace, then the fastest way to grow your business is to become well-known in the community. Although it’s not difficult, you do have to be consistent. Over time, your company’s reputation will grow through word-of-mouth.

Local coffee shop owner

Moreover, chances are that your competitors won’t be doing it; or, if they are, then they won’t be doing it in a strategic way, and, as a result, they won’t be consistent enough to get noticeable results.

Let’s look at some strategies to build your brand, market your business, and improve your sales.

1. Build your brand

Strategy: create a booth at county fairs

The county fair is part of American tradition.…

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