4 Tips for Successful Social Media Marketing

Digital marketing in the modern age is a beast to be reckoned with. Although there are tons of people constantly studying the shifts in the dynamic of internet marketing, it changes so often that it can be difficult to know where to get a hold of understand exactly what you can and should do to make your business and marketing strategies more successful.

Social media marketing

While there are definitely more ways than one to market on the internet, social media marketing is becoming one of the most popular and least expensive ways to market is through social media. Here are some great ways to start social media marketing the right way.…

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6 Unusual Business Ideas that Actually Worked

Every business starts with an idea. If someone hasn’t thought of it yet, or the market is still low in competition, it’s the prime opportunity for you to implement your idea into a business plan and start working! The key is a great business idea, which are hard to come by, but sometimes the most unusual or strange business ideas are exactly the ones that will be most successful and high-earning.

Crime scene cleanup business

Read on below to find out some surprisingly successful ‘unusual’ business ideas.

1. Crime Scene Cleanup

A crime scene cleanup business, for example, provides an unusual but important service, because of the need to properly remove biohazards from a crime scene.…

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3 Things That Can Make Your Day at the Office Easier

Any day at the office has its challenges. From the time you wake up in the morning to the morning commute to the actual time spent in the office, what you do for a living can be more of a frustrating task than a joy.

We all look forward to any idea that might be able to help, within reason. Thank goodness that with the evolution of technology comes a few gadgets that could make your day at the office a little easier. Below are three such day saving devices.

Checkweigher

Checkweigher Machines

Have you ever had to take a package to the post office and have it weighed to see how much the postage was going to cost you?…

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Why Your Business Needs a New Credit Card Terminal Immediately

When it comes to overseeing transactions in one’s place of business, it’s integral to keep up with the latest technologies and methods of payments. By now, most self-respecting business-owners have taken advantage of all the perks that credit cards and credit card terminals have to offer, but this isn’t always the case.

Credit card payment processing at a store

The following, then, will discuss the benefits of buying a credit card machine – as we shall see, the pros certainly outweigh the cons, which is to say, get ahold of a new terminal essential for any entrepreneur to flourish.

Less And Less People Are Opting For Cash Transactions

Cash is not only inconvenient in its awkward tactility – it is an absolute liability.…

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The Effect of the Fee Cap For PPI Claims Companies

In the summer budget of 2015, George Osborne first announced that a fee cap for claims management companies (CMCs) would be discussed. In November 2017, proposals were made that a 20% +VAT fee cap should be introduced for claims companies. This is in addition to other regulations about upfront fees and cancellations.

PPI piggy bank

With the upcoming PPI deadline being heavily promoted by the Financial Conduct Authority (FCA), claims management companies are hoping to make as many claims as possible before August 2019. The introduction of a fee cap could have a dramatic effect on the profitability of CMCs.

Some companies charge well above the proposed fee cap, taking nearly 40% from successful claims.…

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The Key to Cybersecurity Awareness? Tell Your Employees to Slow Down

Do you have a cybersecurity awareness training program in your office? If so, what’s the central theme?

How about…slow down.

There are of course many tenets of a successful cybersecurity awareness program, but none more central to stopping human error and negligence.

According to the Ponemon Institute’s 2017 State of SMB Cybersecurity report, negligent employees were the number one cause of SMB data breaches.

Let’s look at why cybersecurity awareness is lacking and what companies can do to address the issue.

Don’t be Patient Zero

It’s not that employees are always aloof about security protocol—they just underestimate the importance of their personal involvement.…

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High-Tech Ways to Combat Construction Site Theft

Each year, thefts of equipment on construction sites and farms cost U.S. businesses and individuals between $300 million and $1 billion, according to a report by The National Insurance Crime Bureau (NICB). Thefts vastly outnumber fires, vandalism, collisions and a variety of other accidents and incidents that threaten security on construction sites across the nation.

Surveillance camera in a construction site.

From valuable copper wire to expensive pieces of equipment, construction sites are packed with items that attract thieves. But traditional forms of security, such as having guards on-site, are costly and often ineffective at stopping thieves equipped with modern technologies.

Luckily, construction companies have a wide range of options when it comes to utilizing cutting-edge security to keep their investments safe.…

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Why Outsourcing Your Accounting Makes Sense for Small Business Owners

Were you aware that out of all the new businesses established each year, that only 20% of them make it through their first year? And of that twenty percent, only half of them survive 5 years. Even though there are plenty of reasons why they don’t succeed, in many instances it relates directly to finances.

As money is required to operate, entrepreneurs must not only learn how to generate profits but manage those profits accordingly. Accounting and bookkeeping, for this reason, are of the utmost importance to a company’s lifespan.

Outsourcing your accounting

Why DIY Accounting Isn’t Always Efficient Enough

It is not uncommon for an entrepreneur to take on accounting and bookkeeping responsibilities in the first few years of their establishment.…

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4 Tips on Making Your E-Commerce Venture a Success

Selling products online is a great way to expand the reach your company has. The easiest and most effective way to showcase the products you have to offer is by having an e-commerce website created. This type of website will allow users to browse your products, add them to a cart, and pay for them with ease.

Online florist

Achieving success with an e-commerce website will require a lot of hard work and time. Below are some of the things to focus on when trying to make your e-commerce venture a success.

1. Being the First to Market is Not Always Beneficial

The first step in achieving e-commerce success is ensuring your site if ready to go before launching.…

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Using Personal Loans for Business Purchases: Pros and Cons

There are many times along the journey as an entrepreneur where the shortcomings of available funding can throw a wrench into your goals.

For instance, mobile repair businesses need to be ‘mobile’. Vehicles are expensive, and it’s hard to expand such a business without purchasing more vehicles and additional staff.

Taking personal loans for business purchases

Investment opportunities come up all the time for those who are networking savvy. They often require a significant amount of cash to secure. Not to mention, sometimes an essential piece of equipment can break down suddenly, requiring thousands, or even tens of thousands in repair funds.

When there’s no money in the bank for these and other purchases, it becomes necessary to consider taking out a loan.…

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