3 Reasons to Have Portable Restrooms at Your Next Events

Holding events regularly is a great marketing and networking strategy every business owner should consider. Through events, you can attract new customers or clients and boost the loyalty of the existing ones. Additionally, by holding an event you get an opportunity to learn from others, meet mentors and even investors or partners. However, this is only possible when you plan your event well.

Portable restrooms at an outdoorl event

There are a number of factors you should consider when planning an event including the activities and the comfort of your guests. This article highlights the key benefits of having a portable restroom at your business event.…

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How to Reduce Food Waste Starting from its Production Process

Food waste is one of the most relevant issues in the global debate about the future of our planet. It’s generally accepted that an improvement of world population’s quality of life passes necessarily through a more scientific approach to the recovery of natural resources. And all the products – both fresh or processed ones – destined for food consumption purposes are definitely part of this area of interest.

Bread on conveyor belt in a food production facility

Focusing on the production process

Distribution, storage and retail routines are now involved in a general revision of food preservation’s policy: new technologies have been introduced in order to avoid a quick decay of perishable products.…

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What Your Digital Marketing Strategy Is Missing

The best digital marketing strategies take companies to new heights. Since consumers spend a lot of their time online, successful companies reach them through various online platforms. From social media updates to website optimization, digital marketing is essential to business success.

Business owner devising digital marketing strategy

As a business owner trying to grow your brand, you need to upgrade your digital marketing strategy if you want to achieve your goals. Continue reading to learn what your digital marketing strategy is missing.

The Right Metrics

Firstly, you need to use the right metrics for your digital marketing strategy. Some businesses assume that they are acquiring accurate marketing data.…

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5 Strategies to Attract and Retain Customers

Every business out there has to find a way to retain current, but also attract new customers. Offering a quality product or service is what matters the most, but what good will it do if no one knows about it?

Customer retention strategy

Hence, having a well-defined strategy that will get you new customers, but also keep the ones you have satisfied, needs to be one of your top priorities. Of course, that strategy has a lot to do with smart marketing efforts.

Promoting your business is a must and this issue can be divided into a few segments:

  • social media
  • blog
  • online ads
  • email marketing
  • affiliate marketing

Social media

It is common knowledge that social media platforms such as Facebook, Instagram, or LinkedIn have never been more popular.…

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How to Manage Rapid Growth as a Business Owner

All business owners aim for growth – after all, who doesn’t want their company to thrive? But while rapid growth is exciting, it’s often tricky to manage. A lot of the time, many of us don’t know what to do with the extra money we’re taking in. To sustain this boom, it’s vital to invest leftover profit wisely.

Managing rapid business growth

To deal effectively with fast growth, why not follow our top business tips?

Spot the cause of growth

So, you’re enjoying a profit surge – but why, exactly? Can you identify any specific causes? Is there a product that’s particularly popular, for example?…

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Reasons for Managers to Try Emotional Intelligence Training

While not a new concept by any means, it’s only in recent years that the idea of emotional intelligence has been taken seriously in the mainstream. In the business world, it’s now widely acknowledged that a high emotional quotient or “EQ” is a better predictor of success than either intelligence or education. This has made emotional intelligence training a seriously compelling proposition in today’s intensely competitive business environment.

Emphatetic manager observing team meeting

Here are just a few of the reasons managers should try emotional intelligence training if they haven’t already:

1. It can help build better harmony between work and home life

In most cases, emotional intelligence training isn’t necessarily focused solely on helping managers and business owners do better in business.…

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Why Neil Patel Thinks Your Business Needs More Customer Reviews

Do your customers post reviews of your company’s product line and overall service experience? How often? Where are they publishing these reviews? Are they generally positive? What are you doing to proactively maximize the exposure that these reviews get? Do you have processes in place for asking more customers to review you and for following up on the feedback you receive?

Neil Patel on customer reviews

Marketing thought leader Neil Patel has a lot of valuable advice to share about a slew of tactics that can increase your business’s ability to get found, to close dales and to retain customers. But one of the topics that Patel is most passionate about is customer reviews.…

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Take Your Next Business Trip With These Insider Tips

Businessman on a business trip

Image source: boutiquehotelier

The one segment of the travel industry that has continued to show significant growth in recent years is Business Travel. As more and more countries are emerging as an international business hub with global business communities lining up, the continually rising number of corporate travellers seems to place an impact on the travel industry.

Airlines are improving and expanding their services and products to offer a seamless experience to business travellers.

We took a look at the fascinating business travel statistics for 2019, which made us come up with some useful insider tips to help those of you, who frequently travel on business purpose.…

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Business Basics: How You and Your Company can Avoid Litigation

Who doesn’t dream of running their own business and creating their empire from scratch? It’s exhilarating, exciting and incredibly rewarding – not to mention profitable! The journey from fledgling business to industry tycoon can be a rocky one, especially if you have a lawsuit on your hands.

Dealing with litigations

Having legal action taken against you is going to severely damage your reputation, your relationship with clients and potentially your profits. In short, it can undo all your hard work! So, what steps can you take to avoid litigation? Well, here you’ll find 4 of the simplest steps you can take to avoid a legal problem arising.…

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4 Things That You Must Do Before Entering The US

If you are traveling to the US for business, then you must know that there are many things that you need to do before you enter the country. Every place has its laws and culture. Therefore it is important to be mindful about everything that you must know before entering the world’s most famous country.

Business trip to the USA

There are a lot of things that one looks forward to when traveling. From visa consultation down to packing the suitcase, every tiny detail has to be paid attention to.

If you are traveling to the US for the very first time, then you must know that the state has a very strict check on the visitors and also curates people who are coming in for the very first time.…

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