When Should a Business Outsource Its Marketing?

Most businesses handle marketing in-house. They begin with organic, grassroots campaigns and eventually scale up to more detailed (and costly) campaigns. But what if that’s the wrong way to handle it? Could outsourcing your marketing actually make more sense?

Marketing outsourcing

What is Outsourced Marketing?

Traditionally, marketing is one of those tasks that’s handled in-house. Either you hire marketing professionals and build out your own internal marketing department, or the founder works closely with one or two key employees to execute all aspects of the company’s marketing strategy. But in recent years, outsourced marketing has become quite commonplace – particularly for smaller businesses.…

Continue reading →

How to Start Trading Forex for a Beginner

The forex trading industry attracts new entrants daily. Most of them are wooed by the thought that they will enter the market, make quick profits, and exit. Unfortunately, this is never the case because most beginners are not experienced or knowledgeable on trading strategies.

Forex trading for beginners

photo credit: Nataliya Vaitkevich / Pexels

The forex market is ever-changing and even the most seasoned traders need to educate themselves with the latest technologies and newest trading strategies. If you want to enter the wide forex market, it is essential you get informed first and then begin trading but it should never be the opposite.

Learn the latest trends

The forex market is ever-changing and new trends come and go but the core business of exchanging currencies remains.…

Continue reading →

What to Consider Before Going Forward with International Expansion

When you are looking to expand into international markets, many factors can affect your decision. The country you’re expanding into could be very different from the one in which your company originated, and this difference could impact everything from language barriers, cultural differences, or even government regulations.

International business expansion

Before deciding whether or not to go forward with an international expansion strategy, it’s essential to consider these factors carefully and come up with a plan of action to address them.

In many cases, you’ll want to hire an international market entry consultant or firm to get advice on the risks and benefits of expanding internationally.…

Continue reading →

Understanding Digital Privacy and Technologies That Help Defend It

Our privacy is being breached by the Internet of Things (IoT) products inside our own homes and entities monetizing our web browsing history. We can’t quite depend on our vendors or the ever-evolving digital privacy in the hope that our privacy is kept intact by them.

Digital privacy

The unfortunate reality is that legislators struggle to keep up with the new technologies. And, in many cases, businesses no do not have your best interests in mind.

Under the circumstances, the “I have nothing to hide” stance no longer holds water. It’s high time you take control of your privacy. Here are a few steps you can take that protect your privacy from surveillance and cyber attacks.…

Continue reading →

Things You Should Do Before Starting Your Own Business

Branching out on your own and starting a business is a scary thing. Whether you’ve funded the endeavour yourself or taken a loan, whether you’re working alone or with a small team… there’s a lot of money and at least one person’s livelihood on the line.

Busy statup business owner

Don’t let this scare you off though! Starting a business can be hugely rewarding and it may well be the best thing you ever do! Let us give you a few tips to help you get started. We’ve got your back!

1. Start Strong

Starting a business can be difficult and very risky. It’s easy to throw all of your time and resources at it, but starting off on the right foot makes all the difference.…

Continue reading →

How to Stand Out of Competition in Business: 5 Successful Tips

If you’re a business owner, I am sure you feel the whole world is turning against you. There is SO MUCH competition in the market and it is only increasing with time. To become successful, it is important to stand out and beat the competitors.

Winning the business competition

Here are some successful tips to do just that:

1. Recognize Your Target Market and Their Needs

You are in the world of business to offer a solution to a particular problem. The most important thing that you need to do is to figure out who exactly is facing the problem that you are offering a solution to.…

Continue reading →

How Will The Crypto Revolution Influence The Future Of Small Businesses?

Cryptocurrency is now one of the most lucrative industries in the world since bursting into the mainstream last year after Bitcoin’s rapid rise to nearly $20,000 per coin. This propagated a giant expansion of digital currencies and widespread interest in the blockchain-supported technologies that saw the number of Cryptocurrencies grow from just under 3000 in November 2019 to 7500 in 2021.

Bitcoin accepted here

What is so impressive is how it has done so when digital currency is still in the infancy of its existence, made even more apparent when you go back to 2013 and find out that there were just 66 digital currencies in circulation.…

Continue reading →

Becoming a Successful Consultant as a Python Developer

Businesses use several employee-hiring models. There are full-time staff, consultants (also called freelancers), part-time employees, and contract workers.

Python consultant

photo credit: ThisIsEngineering / Pexels

Before you decide to embark on a career as a Python consultant, know first what it entails and clearly understand what you need to do to succeed. Explaining all this is the purpose of this article.

What does a Python consultant do?

A Python consultant is a Python programming language expert hired to help with a specific task or project. Employers generally expect successful Python consultants to be expert–or at least competent in–several other computer languages too.

Most employers will also expect consultants to bring considerable knowledge and soft skills like Agile programming and scrum membership.…

Continue reading →

Cakes and Shakes – 6 Steps to Opening a Cafe

More and more people are giving up alcohol, steering clear of bars, and opting to chill out in cafes and coffee houses. The popularity of these hangouts is on the increase.

Cafe business

Have you always loved baking cakes, cooking, and entertaining people? Are you looking for a change of career or an opportunity to be your own boss? Why not consider opening a cafe? Here are 6 steps to doing just that.

Premises

After you have worked out your finances, compiled a business plan and budget, you need to find premises for your cafe.

Initially, you may want to rent a building until you find your feet and make some money, and then you may think that buying premises would suit you better.…

Continue reading →

A Detailed Guide to Customer Experience Measurement

Do you keep track of your customer experience (CX)? CX measurement is complex but essential for understanding and retaining consumers.

CX measurement

Businesses can use a measurement framework that measures the overall journey of clients, certain phases, and the performance of individual touchpoints. There is a multitude of metrics to use to collect the necessary data.

A journey-based approach is vital for measuring CX and using the collected data accurately.

The guide below will introduce you to the value of such measurement and the most important metrics.

Why does it matter?

Customer experience measurement benefits businesses in various ways, as this data can improve services and products and detect operational challenges.…

Continue reading →